Thomas Baillod Discusses Challenging Swiss Watchmaking Traditions on SUPERLATIVE Podcast
The episode features a conversation with Thomas Baillod, founder of BA111OD, exploring how his brand challenges traditional Swiss watchmaking practices. Baillod discusses the origins of BA111OD as a proof‑of‑concept for community‑driven sales and “WeCommerce,” detailing the evolution from a concept to a full‑scale watch company that prioritises value and innovation while pushing against industry norms. The discussion also covers BA111OD’s acquisition of BCP Tourbillon, the goal of creating accessible high‑end complications, and the importance of respecting both product heritage and the consumer. Baillod emphasizes building watches in the Watch Valley with passion before profit, highlighting the brand’s commitment to accessible luxury and sustainable growth.
Buying Time Analysis: This story is important because it highlights how Thomas Baillod’s BA111OD challenges traditional Swiss watchmaking norms by pioneering community‑driven sales, accessible high‑end complications, and a value‑first approach that could reshape the industry’s future.
