Tiffany & Co. - finding a place in watchmaking
Tiffany & Co. has reimagined its watchmaking division over the past four years, focusing on a distinctive identity rooted in its rich jewelry heritage. With a history dating back to 1874, the brand aims to raise awareness of its watchmaking legacy while introducing new models like the Tiffany Timer, which blends traditional chronographic elements with modern jewelry aesthetics. The company emphasizes that it remains primarily a jeweler that produces watches, with collections designed to reflect the creativity and craftsmanship associated with its jewelry. In 2026, Tiffany & Co. is committed to the coherent deployment of its watch collections while continually evolving alongside its jewelry offerings. The organization prides itself on its in-house expertise, overseeing every stage of watch production, from design to assembly. Tiffany's unique approach allows it to incorporate exceptional gemstones into its timepieces, enhancing both their beauty and quality. The distinctive Tiffany Blue color is highlighted as a key element in watch design, further solidifying the brand's identity in the luxury market.
