Time To Drive Set to Transform the Watch Event
The inaugural Time to Drive Car & Watch Festival, organized by 0260, will take place in Miami from November 6‑8 2026, merging luxury automotive and horology cultures in a three‑day event. The festival splits between The Concours Club, hosting the historic track day Driver’s Seat on November 6, and Mana Wynwood, where the main program runs on November 7‑8, expecting over 4,000 guests each day. A notable lineup of watch brands—including Chopard, Zenith, Jacob & Co., MB&F, Greubel Forsey, Armin Strom, Ulysse Nardin, Oris, Norqain, Chronoswiss, and Serica—will be featured alongside a curated vintage marketplace, while automotive highlights showcase historic Porsche, Mercedes‑Benz, Ferrari, and Lamborghini models, such as a Daytona‑winning Porsche and a modified Maybach from the “Otis” video. Keynote conversations, panels, and live podcast recordings will explore entrepreneurship, design, collecting, engineering, and the future of luxury, with guests like Spike Feresten, Larry Chen, Matt Farah, John Temerian, Felipe Nasr, Eric Wind, Adam Golden, and Watch Eric. Co‑founders Lex Borrero and Perri Dash emphasize the event’s philosophy of community‑driven luxury, noting the shared craftsmanship and storytelling between watches and cars. Tickets start at $75, with children under 15 admitted free when accompanied by a ticketed adult.
Buying Time Analysis: This story is important because it marks the launch of the inaugural Time to Drive Car & Watch Festival, a groundbreaking three‑day event that unites the luxury automotive and horology worlds, creating a new cultural platform for collectors, brands, and enthusiasts to connect and shape the future of luxury experiences.
