Timeluxe Plans Second Showroom in Miami
Timeluxe opened its first Miami showroom in December 2025 within the Miami WorldCenter, occupying 4,893 sq ft and featuring Omega and Breitling as anchor brands alongside a curated mix of Longines, TAG Heuer, Tissot, Hamilton, Rado, Montblanc, John Hardy, and Fope. Founded by the family behind Kay’s Fine Jewelry, the store is led by Ash Chugani, who brings 17 years of experience from the Aruba location and aims to provide a boutique‑like experience for each brand, with dedicated spaces and shop‑in‑shop concepts. Although the initial store is still “bedding‑in,” the team is already exploring a second multi‑brand showroom and a possible mono‑brand boutique in Miami. Expansion plans are cautious, with no fixed timeline; the next location will only proceed once the first store’s identity and operations are firmly established, ensuring the brand maintains its personal connection with customers while solidifying its foundation.
Buying Time Analysis: The story highlights Timeluxe’s swift emergence and cautious expansion plans, underscoring its strategic importance for the luxury watch market and Miami’s evolving retail landscape.
