Timex's Latest Affordable Watch Proves It's Officially a Hype Brand Now
Timex has undergone a significant transformation over the past decade, evolving from a brand known for cheap, mass-produced quartz watches to one that generates real buzz in the watch industry. Under the direction of design leader Giorgio Galli, Timex has revisited its heritage and produced popular models like the Marlin and the Q Timex, which have successfully attracted a new generation of collectors and enthusiasts. This shift was epitomized by the launch of the luxury sub-brand Timex Atelier, showcasing the brand's commitment to quality and design. The latest release, the Teeny Tiny Timex, exemplifies this evolution as a collaborative effort with the chic publication Dimepiece. This compact digital watch, measuring just 20mm, is designed to be both a fashionable accessory and a functional timepiece, targeting collectors who appreciate its retro aesthetic and versatility. Priced affordably at $149 for the stainless steel version, the Teeny Tiny Timex is positioned to appeal to a wide audience, combining style, practicality, and a hint of luxury, making it a potential hit in the competitive watch market.
