Timothée Chalamet Becomes Minority Partner and Creative Advisor at Urban Jürgensen
Timothée Chalamet has deepened his involvement with independent watchmaking by becoming a minority partner and creative advisor for Urban Jürgensen. Known for wearing the brand’s UJ‑2 time‑only watch at high‑profile events such as the Golden Globe Awards and various film premieres, Chalamet now collaborates with CEO Alex Rosenfield to advance the company’s contemporary vision while honoring its historic craftsmanship. His role will include guiding projects and initiatives that blend artistic storytelling with the brand’s heritage, exemplified by creative campaigns that merge Danish design, food, and photography. Urban Jürgensen, a historic Danish watchmaker founded over two and a half centuries ago, was revitalized in 2025 after a 2021 acquisition by investors led by Kari Voutilainen and the Rosenfield family. The brand’s recent resurgence features models like the UJ‑1, UJ‑2, and UJ‑3, and has attracted a roster of notable collaborators. Chalamet’s partnership signals a strategic move to fuse cinematic sensibility with watchmaking expertise, reinforcing the label’s position among modern collectors and expanding its cultural relevance.
Buying Time Analysis: Timothée Chalamet’s partnership with Urban Jürgensen brings star power and creative insight to a storied independent watchmaker, raising its profile and highlighting the fusion of film artistry with traditional horology.
