Tissot Expands Global NBA Partnership In Multiyear Deal
Tissot has announced a significant 10-year extension of its global marketing partnerships with the NBA, WNBA, and NBA G League, following a successful debut as Presenting Partner. This renewed agreement enhances Tissot's status as the Official Watch and Official Timekeeper for professional basketball, introducing new technology and product launches. A highlight of this partnership is the redesign of the Tissot shot clock, which will debut during the 2025–26 NBA season and the 2026 WNBA season. The new clock features a round design, RGB LED light strips, and improved user controls, aimed at enriching the fan experience. To celebrate this renewal, Tissot has also introduced brand ambassadors Moritz and Franz Wagner, German basketball stars currently playing for the Orlando Magic. The partnership is further marked by the launch of the Tissot Supersport NBA 2025 Special Edition watch, which boasts a basketball-textured dial and jersey-style numerals, priced at $550. This collaboration reflects Tissot's commitment to precision, timing, and performance, aligning perfectly with the values embodied by the Wagner brothers and the spirit of basketball.
