Top Swiss Watch CEOs Talk Leadership And Strategy Amid Industry Challenges At Dubai Watch Week
At the recent Dubai Watch Week, top executives from leading Swiss watch brands, including Audemars Piguet, Breitling, Chopard, and Hublot, convened to discuss the challenges facing the industry amid a downturn following the post-pandemic boom. Ilaria Resta, CEO of Audemars Piguet, emphasized the need for better alignment with suppliers to avoid repeating the detrimental boom-and-bust cycles. Executives highlighted the acute pain felt by component makers due to various factors such as the strong Swiss franc, rising gold prices, reduced consumer demand, and U.S. tariffs, which threaten the entire ecosystem of Swiss watch manufacturing. Despite current challenges, the leaders expressed optimism for a recovery in 2026, citing evolving global markets and a growing appreciation for luxury timepieces. They underscored the importance of returning to responsible growth and developing deeper connections with suppliers to navigate out of the crisis. As the industry faces unprecedented pressures, the executives remain committed to honing their brands and maintaining a clear vision for the future, believing that the upcoming year could bring renewed success and opportunities for growth.
