Ulysse Nardin notches double-digit sales growth in “hectic” year
Ulysse Nardin achieved impressive double-digit sales growth in the tumultuous year of 2025, driven by strategic stock movements in response to fluctuating tariff rates on Swiss watches. The brand's president for the United States noted that the anticipation of price increases motivated both retailers and customers to act quickly, resulting in heightened sales activity. The Freak collection emerged as a standout icon, attracting collectors' attention, while partnerships with various boutiques enhanced the brand's visibility across key markets. Despite the challenges posed by tariffs and political uncertainties, Ulysse Nardin surpassed its sales goals, maintaining strong momentum across all collections. The Freak One remains a flagship model, with the Freak X gaining popularity and the Diver Air experiencing backorders entering 2026. The limited edition Blast Free Wheel Marquetry Silicon Green sold out rapidly, and a collaboration with Urwerk to create the UR-Freak generated significant excitement. The combination of talented Swiss craftsmanship and passionate sales efforts contributed to the brand's success in North America.
