Understanding Bell & Ross Watches
Bell & Ross, founded in 1992, initially produced watches in collaboration with Sinn before establishing its own Swiss manufacturing facility. The brand is renowned for its square watch designs, particularly the iconic BR 01 model introduced in 2005, which set the foundation for its design language. Although Bell & Ross has never produced its own movements, it has carved out a significant niche in the four-figure watch market, offering a diverse range of styles, materials, and complications, from simple time-and-date models to intricate chronographs and divers. As of 2025, the lineup has been streamlined to focus on a few key families: the BR 03, BR X3, BR 05, and BR X5, all featuring square or rounded square cases. Current models reflect a commitment to functionality and aesthetics, often incorporating unique materials and luminous designs. With a clear identity as a square watch brand, Bell & Ross continues to thrive in the luxury watch market, appealing to both collectors and enthusiasts with its innovative approach to design and technology.
