Van Cleef & Arpels opens boutique in The Mall at Short Hills
Van Cleef & Arpels has opened a new boutique in The Mall at Short Hills, New Jersey, transitioning from representation by London Jewelers to a directly operated store. This affluent area, located just 20 miles from Manhattan, features a mid-sized indoor retail destination with luxury brands like Cartier, Chanel, and Louis Vuitton. The new boutique spans 3,000 square feet, including consultation rooms and a private Poetic Salon designed with a hidden library theme, showcasing the brand's commitment to exceptional craftsmanship. The boutique's elegant design features a black to gold diamond metal façade with showcase windows and ornate decorative screens. Inside, black hardwood flooring and a gold-leaf ceiling create a luxurious atmosphere, complemented by a two-tier Veronese chandelier. Helen King, president and CEO of Van Cleef & Arpels Americas, expressed excitement over the new space, emphasizing its role in providing clients with an immersive experience of the brand's artistry and timeless beauty.
