Watch industry veteran Reg Brack joins Bonhams
Reg Brack has been appointed international director of watches for Bonhams in the United States, where he will oversee business development, client engagement, and strategic growth across the country. Based in New York, he brings over two decades of experience from leading auction houses and digital marketplaces, including roles at Freeman’s, Christie’s, StockX, and The NPD Group, and will lead the expansion of Bonhams’ watch business. His first major initiative is the Bonhams Fine Watches sale scheduled for December 8, the first live watch auction at the New York flagship, for which consignments are now being accepted. Brack aims to strengthen relationships with collectors and industry leaders, positioning Bonhams to compete more effectively with rivals such as Phillips and Sotheby’s in the U.S. market.
Buying Time Analysis: Reg Brack’s appointment signals a strategic push for Bonhams to expand its US watch business and compete with rivals, making the story crucial for industry stakeholders.
