Watches and Wonders 2026 - Everything You Need to Know
Watches and Wonders 2026 is anticipated to be a significant event in the watch industry, featuring major brands such as Audemars Piguet joining the lineup for the first time in years, alongside a total of 65 brands exhibiting at the fair. The event will take place from April 14 to April 20, 2026, with the first four days dedicated to industry professionals and the remaining days open to the public. An expanded city program is planned, including a collaboration with the Montreux Jazz Festival and the establishment of a Watchmaking Village to engage the public with watchmaking activities. The fair will be hosted at the Palexpo exhibition center, conveniently located near Geneva airport, allowing easy access for attendees. In addition to the exhibitions within Palexpo, various events and activations will occur throughout the city, culminating in a headline musical act that will celebrate the fair's peak. This year’s offerings promise to enhance the experience for both industry insiders and the general public, making it a must-attend event for watch enthusiasts.