Watches and Wonders 2026 Preview: What to Expect from Audemars Piguet's Return
Audemars Piguet's return to Watches & Wonders in 2026 is anticipated to bring forth innovative advancements, particularly in materials such as ceramic and tantalum. This return is seen as a significant reinvention for the brand, moving away from previous marketing strategies that focused on influencer events and celebrity associations. The participation in the event signifies a commitment to engage with the industry and collectors, completing a prestigious lineup alongside Patek Philippe and Vacheron Constantin. The timing of the event from April 14-20 aligns perfectly with spring editorial coverage, influencing future purchase decisions. While revolutionary complications are not expected, there is hope for the refinement of existing innovations and accessible groundbreaking releases. The focus will be on creating products that resonate with the market, avoiding the high-priced models that have dominated previous collections, thus setting the stage for an exciting showcase in a few months.
