Watches and Wonders 2026 program revealed
The Watches and Wonders Geneva event will take place from April 14 to 20, 2026, showcasing a significant expansion with the introduction of 11 new brands and an enriched In the City program. Organizers anticipate over 6,000 retailers, 1,600 international journalists, and approximately 15,000 invited guests, building on last year's impressive attendance of nearly 55,000 visitors from 125 nationalities. The event will feature unveilings of the latest watch releases along with public exhibitions and performances to engage a wider audience in the culture of watchmaking. A notable highlight for 2026 is the partnership with the Montreux Jazz Festival, curating evening programming at a new venue. The Watchmaking Village will offer workshops and career sessions, promoting professional opportunities in horology. Additionally, new features inside the Salon will focus on innovation, showcasing start-up projects, while collaborations with design students will present immersive installations. The program will also include the Wake Up! exhibition, exploring the history of alarm clocks, with online ticket sales starting on February 10, 2026.
