Watches for a new age
The piece explores the evolving role of watches in fashion, highlighting a shift where timepieces are increasingly viewed as accessories rather than mere timekeeping devices. This trend reflects a broader societal change, where jewelry and watches are blending into a singular aesthetic, with brands like Piaget and Cartier leading the charge by revisiting their archives to create innovative designs. Notably, the resale market for watches is thriving, particularly in China and the US, indicating a strong consumer interest in unique and expressive timepieces. The conversation around watches has shifted from technical specifications to personal expression, with many collectors valuing the stories behind their pieces over their functionality. As traditional distinctions diminish, the focus is now on the uniqueness and artistry of watches, with many pieces being crafted to resemble jewelry more than classic timepieces. This trend signifies a new era in luxury, where the appreciation for design and individuality takes precedence over traditional notions of elitism in watchmaking.
