Watches of Switzerland Group Opens Dual-Brand Showroom in New Jersey
The Watches of Switzerland Group has opened a 4,505‑square‑foot dual‑brand showroom in Marlton, New Jersey, combining its Watches of Switzerland and Mayors Jewelers locations under one roof for the first time. The store, situated at The Promenade at Sagemore, marks Mayors Jewelers’ inaugural expansion beyond Florida and Georgia and introduces a new retail format that blends high‑end watches and fine jewellery in a single luxury environment. The showroom features separate entrances for each brand, a shared interior, a dedicated Rolex VIP lounge, and private consultation areas, offering a wide range of timepieces—including Rolex, Tudor, Omega, and Grand Seiko—and fine jewellery from brands such as Messika, FOPE, and John Hardy. Open Monday to Saturday from 10 am to 7 pm and Sunday from 11 am to 6 pm, the location reflects the group’s strategy to grow its jewellery category alongside world‑class watches.
Buying Time Analysis: This story highlights the strategic expansion of the Watches of Switzerland Group into a new market with a pioneering dual‑brand showroom, showcasing a novel retail format that combines luxury watches and fine jewelry to attract a broader clientele and strengthen the company's presence beyond its traditional regions.
