Watches of Switzerland reports record £1.83 billion sales
Watches of Switzerland reported a record group revenue of £1.83 billion (approximately $2.5 billion) for the 53 weeks to early May 2026, driven largely by a 24 % surge in U.S. sales that pushed American revenue to $1.24 billion. The company’s expansion in the United States, now accounting for more than half of total revenue, was supported by strong growth in luxury watches, jewellery, and the Roberto Coin wholesale business, as well as strategic acquisitions such as Deutsch & Deutsch, which added four Rolex showrooms in Texas and contributed around £16 million in revenue. Investments continued across both regions, with £67 million allocated to new showrooms, relocations, and boutique openings, including a new flagship in Minneapolis and an AP House in Manchester. Luxury watches generated £1.5 billion in revenue, while jewellery grew 18 % to £240 million. Pre‑owned watch sales rose 22 % and e‑commerce revenue increased 21 % following infrastructure upgrades. Looking ahead, the group forecasts FY27 revenue growth of 5 %–10 % at constant currency and an expansion of EBIT margins by 40–80 basis points.
Buying Time Analysis: The story highlights Watches of Switzerland's record £1.83 billion sales and the rapid shift to the U.S. as its primary growth engine, underscoring a pivotal strategic transformation that positions the retailer as a transatlantic luxury powerhouse.
