Watches of Switzerland swoops on four-store family jeweler
Watches of Switzerland Group announced a significant acquisition of Deutsch & Deutsch, a four-store family jeweler in Texas, leading to a 6% rise in its share price. This deal expands the company’s presence in Texas to five stores, complementing its previous purchase of Timeless Luxury Watches in Plano. Deutsch & Deutsch, which achieved sales of $67 million in 2024, will retain its name, and its owners, Tad and Aladar Deutsch, will continue to play integral roles in the business. The acquisition enhances Watches of Switzerland's footprint in Southern Texas, with stores in El Paso, Laredo, McAllen, and Victoria. The three Deutsch & Deutsch locations represent prestigious brands such as Rolex, Cartier, and Omega. Recently refurbished stores are part of ongoing upgrades, although the deal does not include Deutsch Fine Jewelry in Houston. The CEO of Watches of Switzerland Group expressed enthusiasm for this acquisition, viewing it as a strategic move to strengthen the company’s position in the luxury watch and jewelry market in the U.S.
