Watches & Wonders 2026 Looks Forward to Its Biggest Fair Yet
Watches & Wonders Geneva is set to host its largest fair yet in 2026, showcasing a significant evolution since its inception in 2020. This year, the event will feature 66 exhibitors, including the prestigious Audemars Piguet, which is participating for the first time after previously opting to announce new releases independently. The fair aims to unite the best elements of previous major Swiss watch fairs, Baselworld and the Salon International de la Haute Horlogerie (SIHH), and will allow public access from April 18 to 20, 2026. The upcoming fair will introduce 11 new brands, including international participants such as Credor and Behrens, further expanding its global reach. The main exhibition will highlight major brands, while independent watchmakers will be showcased in the Carré des Horlogers. Additionally, a dedicated “Lab” space will feature high-value initiatives from startups and laboratories, promising an exciting platform for innovation within the watch industry. The event is scheduled to take place from April 14 to 20, 2026, in Geneva, marking a significant milestone in the evolution of watch fairs.
