Watchmakers United opens first showroom outside Switzerland
Watchmakers United has expanded its presence by opening its first showroom outside Switzerland in Monaco, following the establishment of its initial store in Geneva in 2024. Founded by Maximilien Roussel-Galle, the brand aims to provide a platform for emerging independent watchmakers, emphasizing storytelling, education, and retail while maintaining authenticity. The Monaco location will showcase a selection of brands from the US, UK, Switzerland, and Continental Europe, tailored to resonate with the local affluent audience. The new boutique is designed not just as a retail space but as an immersive experience where visitors can discover the intricacies of watchmaking and engage with the creators. Roussel-Galle's unique journey from farming to the automotive industry and the French Navy has shaped his vision for Watchmakers United, which focuses on the future of independent watchmaking as a realm where original storytelling thrives. The store is situated at 36 Boulevard des Moulins, aiming to connect prospective clients with the rich narratives behind each timepiece.
