What Even Is A Watch Anyway? Asks split watches
Ed Margulies, founder of Split Watches, challenges the traditional definition of a watch in an era dominated by smartphones and smartwatches. He argues that the true essence of a watch lies beyond merely telling time; it embodies personal stories and emotions. With a background steeped in the watch industry, Margulies expresses frustration over the rise of smartwatches, which he feels have overshadowed traditional timepieces that foster meaningful conversations and connections. Split Watches aims to reclaim the wrist for genuine watches that promote a slower pace and mindfulness. The brand is committed to social responsibility, donating therapy hours to children dealing with grief for every watch sold. By encouraging a counter-culture movement that values authenticity and heartfelt engagement, Split Watches seeks to redefine the narrative around wristwatches, emphasizing their role in personal storytelling and emotional support rather than as mere time-telling devices.
