Why truly striking watch designs often come from those outside the industry
Striking watch designs are increasingly emerging from outside the traditional watch industry, as designers from other fields bring fresh perspectives and innovative approaches. Notable collaborations include Italian coach-builder Zagato, which is venturing into watch design with Chopard, and other brands like Rado and Tag Heuer, which have partnered with external industrial designers to explore new aesthetics. These collaborations challenge the status quo within the watch industry, often leading to the creation of unique timepieces that stand out in a market where distinctive design is becoming more valuable. The current trend reflects a broader shift in both the automotive and watch sectors, where brands are increasingly looking to differentiate themselves in a saturated market. As the automotive industry evolves with a split between supercars and mass-produced vehicles, watch brands are similarly seeking to innovate beyond conventional designs. Collaborating with external designers allows them to break free from internal cultural constraints and explore new avenues of creativity, ultimately enhancing their brand identity and appealing to a more diverse audience.
