Why You Should Consider Buying De Bethune, Inspired by Bennahmias
François‑Henri Bennahmias, former head of Audemars Piguet, attempted to acquire the independent watchmaker De Bethune but the negotiations fell through, leaving both parties to reflect on the brand’s potential. De Bethune, now owned by The 1916 Company after its 2021 purchase by WatchBox, continues to produce highly complex, limited‑run timepieces under the technical direction of founder Denis Flagelett, whose innovations have earned multiple prestigious awards and a strong reputation among serious collectors. The brand’s scarcity, with production under 500 pieces a year, combined with its avant‑garde designs and in‑house capabilities such as making its own hairsprings, positions De Bethune for renewed interest. Experts suggest that increasing awareness of its heritage and distinctive aesthetics, while maintaining low annual output, could boost long‑term collectibility and drive sustained demand in the luxury watch market.
Buying Time Analysis: The story highlights how François‑Henri Bennahmias’s failed attempt to acquire De Bethune underscores the brand’s strategic value and rarity in the independent watch market, illustrating why investors and collectors should consider its unique craftsmanship, limited production, and potential for growth as a compelling acquisition target.
