WU25 Panel: A Conversation with Bremont CEO Davide Cerrato
At the Windup Watch Fair 2025 in NYC, Bremont CEO Davide Cerrato shared insights about his journey in watchmaking, emphasizing his dedication to revitalizing brands and the unique heritage of Bremont. He discussed the launch of the new Terra Nova Jumping Hour and highlighted the brand's commitment to innovation in design and materials, aiming to inspire a sense of adventure among wearers. Cerrato expressed pride in Bremont's aviation roots while also emphasizing the expansion into land and sea, noting the importance of crafting durable, high-quality timepieces that resonate with a younger audience. Cerrato detailed the structured evolution of the design process at Bremont, involving a dedicated product development department and a focus on enhancing technical aspects of the watches. He shared his vision of Bremont as a brand that embodies limitless dreams and exploration, aiming to inspire resilience and confidence in its customers. The conversation also touched on the rebranding efforts, including the transition to the Wayfinder logo, which reflects the brand's growth beyond aviation while maintaining its core identity. With a commitment to quality and innovation, Bremont looks forward to expanding its offerings across various elements of adventure.
