WU25 Panel: How Culture Shapes Shinola's Design Process
The discussion revolves around how culture influences the design process at Shinola, particularly highlighting the significant impact of craftsmanship and cultural narratives on product design. Greg Verras shares insights on the design of a watch inspired by the late musician J Dilla, emphasizing the importance of storytelling in the design journey. The collaboration aimed to celebrate J Dilla's legacy while incorporating subtle design elements that reflect his influence on music and culture. The conversation also touches on the meticulous design process of the "Mechanic" watch, which draws inspiration from the vibrant sign painting culture in Detroit, showcasing how local influences shape the brand's offerings. Molly Wong and Dana Mosa-Basha contribute to the dialogue by discussing the balance between targeted marketing and organic inspiration drawn from cultural elements. They highlight that while understanding the audience is important, the design process often starts with unique ideas that resonate with the cultural landscape rather than specific consumer profiles. The team emphasizes the significance of being rooted in Detroit, where the city’s rich heritage of craftsmanship and creativity fosters an environment for innovation in watchmaking. Overall, the panel showcases how Shinola blends cultural narratives with design to create meaningful products that resonate with a diverse audience.
