Year in Review: the Best New Brands of 2025
The year 2025 saw a remarkable influx of new brands in the crowded watch market, highlighting a surge of creativity and innovation. Among them, Anemoic emerged as a design project with a unique, jewel-like rectangular watch inspired by 1970s French style, though it has yet to release a product. Dennison, although a relaunch, solidified its presence in the affordable segment with attractive designs under $1,000, while Horologically Unique introduced a Calatrava-inspired watch that successfully shifted focus from sports models, showcasing a return to classic elegance. Urban Jurgensen made a significant impact with its relaunch, driven by renowned watchmaker Kari Voutilainen, producing high-end models with exceptional craftsmanship. Temporal Works, founded by Mark Cho, presented a cohesive and stylish collection that reflects modern tastes while nodding to classic design elements. Each of these brands, whether completely new or revitalized, contributed to a vibrant landscape in the watch industry, engaging enthusiasts and setting the stage for future developments.
