Zidane Offers First Cartier Watch for Charity Auction
Zinédine Zidane, the celebrated French soccer legend, is donating his first watch—a Cartier Pasha he bought in Bordeaux 35 years ago—to the Watches For ELA charity auction at Christie’s in November. The watch, described as a round, ball‑like piece with distinctive pushers and a modern bracelet, holds deep personal significance for Zidane, symbolising both his early career and a lasting emotional connection. By offering the timepiece, he aims to support ELA International, an organization dedicated to fighting rare genetic leukodystrophies, and to raise awareness and funds for research and families affected by the disease. Beyond this specific donation, Zidane shares his broader philosophy on watches, emphasizing instinct and emotional resonance over mere collection. He keeps only a few treasured pieces, each chosen for its unique story and personal meaning, and avoids over‑thinking his purchases. His involvement with ELA spans over two decades, sparked by a pivotal meeting in 2000 that highlighted the need for visibility and support for the cause. The upcoming auction provides an opportunity for a collector to acquire a watch that has accompanied Zidane through his life, now redirected toward a meaningful charitable purpose.
Buying Time Analysis: This story highlights how Zinédine Zidman's personal connection to his first watch becomes a powerful vehicle for raising awareness and funds for rare neurological diseases, demonstrating the impact of celebrity philanthropy and the emotional value behind charitable auctions.
