News
Frederique Constant has entered the sports sponsorship arena by becoming the official timekeeper and watch of the Professional Padel League (PPL). This partnership marks the Swiss brand's first venture into professional sports, as it aims to expand its presence in the U.S. market. Launched in 2023, the
News
Rolex has formed a partnership with LIV Golf, a Saudi Arabia-backed professional golf league, aiming to enhance its exposure in new markets while offering exclusive hospitality experiences for guests. The collaboration comes at a crucial time as LIV Golf faces scrutiny amidst player departures and controversies regarding its funding
New Watches
The H. Moser & Cie. Endeavour Tourbillon Skeleton showcases a sophisticated blend of elegance and intricate watchmaking. This model features a 40mm case made of 18k 5N red gold and an openworked dial that reveals the in-house Calibre HMC 814 movement, equipped with a flying tourbillon and a double
New Watches
The Héron Marinor is an updated dive watch from the Montreal-based brand Héron, which first launched in 2023 via crowdfunding. This new version features enhancements in both design and functionality, including a stainless steel case hardened for scratch resistance and a reduced thickness that makes it more comfortable to
New Watches
The Piaget Polo 79 Two-Tone watch features a sophisticated blend of white and yellow gold, celebrating the brand's legacy while appealing to modern collectors. With a 38 mm brushed white gold case, polished yellow gold gadroons create visual depth and elegance, maintaining the watch's sophistication.
New Watches
Astor+Banks has introduced the Terra Scout, a limited-edition field watch that combines rugged functionality with unique design elements. The watch features a distinctive sandwich dial construction, available in black or white luminous options, allowing for enhanced readability and a stylish appearance. It is powered by the La Joux-
review
The redesigned Maen Hudson 38 MK5 marks the fifth iteration of this popular dive watch, originally introduced in 2018. The latest model features a completely updated case and construction, adhering to the founders' vision of an affordable tool watch. With a 38mm diameter and a slimmer profile than its
review
The Bianchet B 1.618 UltraFino Carbon is a lightweight luxury watch that combines advanced materials and innovative design. With a case crafted from high-density carbon composite and reinforced with rubber inserts, it measures 40mm wide and 8.9mm thick, yet weighs only 32 grams. The construction incorporates 500
video
The video titled "I'm Just A Genie - Rolex Comedy - Buying Time News" features a comedic take on the concept of time and luxury through the lens of a genie character. It explores the humorous interactions that arise when the genie grants wishes related to time, particularly
events
In 2026, WatchPro will launch its inaugural Women in Watches event, designed to celebrate the contributions of women in the American watch industry, a space traditionally dominated by men. Set to take place in New York on March 6th, just before International Women’s Day, this breakfast gathering will provide
News
LVMH has reported a decline in turnover, dropping from €84.7 billion in 2023 to €80.8 billion in 2025, influenced by unfavorable currency fluctuations, particularly the weaker US dollar, despite a limited organic revenue decline of just 1%. The luxury giant experienced a significant 8% drop in share price
podcast
Ben Küffer, the CEO of Norqain, discusses the challenges faced by the brand in distinguishing itself within the competitive watch market. The conversation highlights Norqain's unique strategy of collaborating with former and current professional athletes who serve as brand ambassadors, investors, and executives. A significant development for Norqain
video
The British Watchmakers Day is set to unveil every new watch release on January 29, 2026. This event showcases the latest innovations and designs from various watchmakers, highlighting the craftsmanship and creativity in the industry. A video link is provided for viewers to catch all the action and updates live.
video
"Omega - The Rake" is a video project scheduled for release on January 29, 2026. It has been created by Michael Wolf, who also edited it. The video has not yet been published on Ghost and is not featured as a post. The content and story URL link to
video
The video titled "2026 Watch Market Crash, Fixing Swatch Group, Tudor Vs Omega. 10k Subs Q & A" explores critical topics in the watch industry as it anticipates a market downturn in 2026. It delves into the challenges faced by the Swatch Group and discusses potential strategies for
video
A video titled "These Affordable Watches Completely Caught Me Off Guard!" is set to be released on January 29, 2026. The video, created by Michael Wolf, explores a selection of surprisingly affordable watches that may exceed expectations in terms of quality and design. The focus is on showcasing
New Watches
Atelier Wen has introduced the Millésime 2025 edition of its Perception watch, featuring a unique dial made of natural pietersite. This limited edition piece reflects the brand's commitment to blending contemporary watchmaking with Chinese cultural heritage, showcasing a design inspired by traditional mountain-water landscapes. The watch features
New Watches
Mermont has launched its debut watch, the La Parfaite, which is notable for being a limited edition of just 28 pieces and one of the most affordable platinum watches available. Assembled by respected watchmaker Nicolas Delaloye, the La Parfaite features a 38 mm platinum case, a snailed dial with blue
News
A significant concern in the luxury watch market is the increasing rate of counterfeit Rolex watches, with over one-third of submissions rejected during authentication checks at Bezel, a prominent pre-owned luxury watch platform. This figure has risen sharply from 23% in 2023 to 38% in the latter half
Feature
Michel Parmigiani is celebrated as a master watchmaker and timepiece restorer, distinguished not only by his technical skills but also by his artistic sensibility. His work is deeply influenced by his roots in the Val-de-Travers region of Switzerland, where architectural elements inspire the design of his watches, such
editorial
The Rolex Oyster celebrates its 100th anniversary in 2026, a milestone that typically prompts brands to release special editions or commemorative pieces. However, Rolex has consistently refrained from using its own anniversaries as a justification for new releases, as seen with previous milestones like the GMT-Master and Submariner. Instead,
Feature
Manufacture Jean Rousseau is revolutionizing the watch strap industry by combining traditional craftsmanship with innovative materials and techniques. The company, based in Besançon, France, has transformed the relatively conservative market for watch straps into a vibrant field of experimentation, featuring unique offerings such as chocolate-scented alligator leather straps and
Feature
HYT, a relatively recent entrant in the watchmaking industry since its establishment in 2012, has gained attention for its innovative approach to displaying time through fluid mechanics. The brand, which faced challenges leading to its temporary disappearance in 2021, has since re-emerged with a refined focus on enhancing wearability
Feature
The upcoming British Watchmakers' Day on March 7, 2026, promises an array of exclusive limited edition watches, showcasing unique designs and themes that celebrate British craftsmanship. Featured brands like Apiar, Beaucroft, and Brooklands present innovative timepieces, each offering special attributes such as custom artwork, sustainable materials, and nods to
Feature
Investing in watches in 2026 requires careful consideration of various factors due to the current economic uncertainty, which affects market conditions. The primary market for luxury watches has seen a decline in value retention, making flipping watches less profitable, with only a few brands like Rolex and Patek Philippe maintaining
review
The Jack Mason Strat-o-timer Titanium Diver GMT Watch offers a lightweight and durable design, featuring a titanium case that is significantly lighter than its stainless steel counterpart while maintaining the same dimensions. This model includes a dive bezel with enhanced functionality, allowing for smooth, precise rotations with 120
Feature
The Omega Speedmaster has solidified its status as one of the greatest horological masterpieces, renowned for its precision, innovation, and craftsmanship. Initially developed in the 1960s for NASA, it underwent rigorous testing to ensure reliability during space missions. The Speedmaster was the only watch to pass NASA's extreme
Feature
Fine watches have long served as decorative objects, intertwining the realms of art and horology. The miniature painting genre, particularly in enamel, has become a crucial form of decoration for watches, though it faces the risk of becoming a lost art due to the scarcity of practitioners. Historically tied to
Feature
For novice watch enthusiasts, diving into the world of horology can be both exciting and overwhelming. It is essential to approach the hobby with a mindset rooted in curiosity and wonder, avoiding the pitfalls of negativity often found in online discussions. A key piece of advice is to explore various
Feature
Omega has a long-standing relationship with the Olympics, having served as the official timekeeper since 1932, with a notable history of releasing special Olympic edition watches. The upcoming Milano Cortina 2026 Winter Olympics will see the brand launch models like the Speedmaster 38mm and Seamaster 37mm, continuing a tradition
Feature
The Bulova Curv watch celebrates its 10th anniversary with the introduction of the new CURV 41mm Chronograph, marking a decade since the brand first showcased the world's first curved chronograph movement. Initially unveiled at BaselWorld, the CURV was revolutionary for its ergonomic design, featuring a high-frequency quartz
News
Chanel is diversifying its watchmaking portfolio by investing in Kross Manufacture, acquiring a 30% stake in the brand. This move comes as luxury conglomerates face challenges, and Chanel seeks to enhance its high-end watch offerings beyond its existing J12 line. Kross Manufacture, known for its unique designs inspired by
podcast
In a recent episode of the Superlative podcast, Ariel Adams interviews Pascal Ravessoud, who holds key positions at the Fondation Haute Horlogerie (FHH). The discussion centers on the importance of education and cultural understanding in the mechanical watchmaking industry. Ravessoud elaborates on the FHH's original mission and its
New Watches
Rado has introduced the Anatom Skeleton, expanding its popular Anatom collection with a skeleton dial for the first time. The watch features a PVD stainless steel case and a color-matched bezel made from matte plasma high-tech ceramic, complemented by a rubber strap in the same tone. Powered by
video
The video titled "Why Everyone Hates Hublot" delves into the reasons behind the negative perceptions surrounding the luxury watch brand Hublot. It explores various factors including pricing, design choices, and the brand's marketing strategies, which have led to a divide among watch enthusiasts. By examining customer
video
Sweden is home to a hidden gem in the world of dive watches, offering enthusiasts a unique blend of style and functionality. The featured timepiece boasts impressive features tailored for underwater adventures, ensuring durability and reliability under challenging conditions. Its design not only emphasizes performance but also appeals to those
video
Retail prices have experienced another increase, causing concern among consumers and industry experts alike. The ongoing trend of rising prices is impacting various sectors, leading to questions about the stability of the economy and the potential long-term effects on consumer behavior. As individuals adapt to these changes, the implications
Opinion
The recent acquisition of Baume & Mercier by the Damiani Group raises questions about the brand's future in a challenging market. Despite having a storied history and a wide distribution network, Baume & Mercier faces significant challenges related to desirability rather than distribution. The mid-market segment, where
New Watches
Oak & Oscar has unveiled the Humboldt ExP-02, a limited edition watch showcasing the brand's in-house dial-making capabilities. This model, part of their classic adventure watch lineup, features an intricately designed dial that maintains the brand's signature sandwich style while elevating the craftsmanship
News
LVMH reported a 5% decline in sales for 2025, totaling EUR 80.8 billion, attributed to a challenging geopolitical and economic environment. While the luxury goods sector faced a downturn, particularly in leather goods and fashion, the Watches & Jewelry division displayed resilience with reported revenues down only 1% compared
New Watches
The MONOCHROME Montre de Souscription 5 is set to launch on January 29, 2026, at 3 PM Central European Time. This limited edition watch will have only 20 pieces available for a brief period of 10 days, adopting a subscription model reminiscent of Breguet's classic approach. It features
review
The Bühlmann Decompression 02 is a robust dive watch designed for serious divers, emphasizing its educational and preparatory role rather than functioning as a traditional dive computer. With a depth rating of 575 meters and a unique focus on the ascent phase of diving, the watch integrates Swiss decompression science
New Watches
The Hanhart 417 ES Moby Dick 39mm is a new pilot chronograph that pays homage to the brand's rich history with aviation watches. This model features a classic stainless steel case measuring 39mm in diameter and 13.6mm thick, designed to be more compact and wearable compared to
Feature
Patrick Aoun, the new CEO of Longines, shared his vision for the brand following his appointment in June 2025. With a 19-year history at Longines, Aoun emphasizes the importance of tradition, performance, and a redefined sense of elegance that adapts to contemporary styles. He believes that a strong brand
News
Watches of Switzerland has expanded its offerings by incorporating Timex into its brand roster in the United States, marking a strategic shift towards high volume, lower-priced products. Timex, known for its American heritage and affordability, was previously not available through Watches of Switzerland except online. The inclusion of Timex
Feature
Watch collectors in the UK face significant Inheritance Tax (IHT) liabilities, which can reach up to 40% on estates exceeding the nil-rate band. Without proper planning, valuable watch collections may need to be sold to cover tax obligations, risking the fragmentation of carefully curated collections that hold historical significance.
Feature
As the 50th anniversary of the Nautilus approaches, there is growing speculation about how Patek Philippe will celebrate this milestone. Historical patterns suggest a strategic move away from stainless steel models, exemplified by the discontinuation of the 5711/1A, which has enhanced the watch's value through scarcity. Thierry
comparisons
The piece explores five standout Oris watches to consider for 2026, highlighting the brand's reputation for creating practical, well-designed mechanical timepieces. The Oris Big Crown Pointer Date “Bullseye” is noted for its unique design and functionality, making it an everyday favorite. The Aquis Date New York Harbor
New Watches
Tissot has introduced two new color options for its PR516 38mm Powermatic 80 watch, a model that pays homage to the brand's racing heritage, originally launched in 1956. The new editions feature a classic matte white dial and an eye-catching gradient aqua blue dial, both designed to
comparisons
The focus is on seven discontinued Seiko watch models that continue to be valued for their quality and uniqueness. Each model, such as the Seiko 5 SNK793 and the iconic SKX007, is highlighted for its design and functionality, making them worthy additions to any collection. The Seiko 5 SNK793 stands