Baume & Mercier Marks Its Return to New York City with a New Watch Collection
Baume & Mercier marked its first New York City event in a decade with a celebration of its latest releases, including an ice-blue 39mm Clifton and a perpetual calendar limited to 20 pieces that nearly sold out upon release. Guests also viewed pieces from the Riviera, Hampton, Joia, and Classima collections, alongside historic watches. The event featured a conversation between Time+Tide US Editor Zach Blass and brand president Arnaud Barmach about the watches he collects and the brand’s approach to value, including the $9,500 18k gold Clifton. The gathering highlighted Baume & Mercier’s appeal to collectors and its balance of men’s and women’s collections. Barmach said the planned sale of the brand by Richemont to Damiani would not significantly change its operations or its Baumatic movement, and described the transition as a positive development. Attendees shared personal connections to the brand, from first purchases to inherited vintage watches, reflecting its lasting presence in the watch community.
Buying Time Analysis: This story matters because Baume & Mercier’s first New York event in a decade highlighted strong collector enthusiasm for its latest watches and its confidence that the ownership transition will preserve the brand’s identity.
