Conversation with Michel Nydegger on the SJX Podcast
The episode features CEO Michel Nydegger discussing Greubel Forsey’s decision to stay small, producing only about 200 watches annually with a team of roughly 130 people. He explains why expanding production is not a goal, emphasizing the brand’s commitment to preserving its unique movement architecture and the handcrafted qualities that define its watches. The conversation also covers recent developments such as co‑founder Stephen Forsey’s departure, the introduction of the Qualité Musée finishing standard, and the discreet testing of handmade hairsprings in regular models. Listeners gain insight into the brand’s approach to research and development, which prioritizes traditional skills and innovation without targeting a specific product.
Buying Time Analysis: This episode highlights Michel Nydegger’s insight that Greubel Forsey prioritizes preserving its unique watchmaking craftsmanship over expansion, underscoring the brand’s commitment to quality and sustainable growth.
