FHH Summit 2026: Why Watchmaking Education Is Powerful
The FHH Watch Summit in New York highlighted education as a critical driver for the future of watchmaking, emphasizing the need to train new talent, preserve traditional craftsmanship, and deepen consumer understanding of the industry. Panelists such as Christophe Massoni, Thomaï Serdari, Pascal Ravessoud, and Johanna Levy discussed initiatives ranging from expanding watchmaking schools like the North American Institute of Swiss Watchmaking to integrating education into sales and marketing roles, stressing that knowledge amplifies human skill rather than replaces it. The discussion also addressed the growing interest of younger consumers, noting that social media often introduces them to watches but can also distort perceptions. By providing comprehensive education to both professionals and customers, the industry aims to democratize knowledge, build trust, and ensure a sustainable pipeline of skilled watchmakers and informed buyers, ultimately securing the craft’s relevance for generations to come.
Buying Time Analysis: The story highlights the critical role of education in sustaining watchmaking talent, preserving craftsmanship, and informing consumers, emphasizing that investing in training and knowledge is essential for the industry's future growth and resilience.
