video

Gen X | Stop Waiting, Buy the Damn Watch - YouTube - That Watch Girl

Editorial Staff

11 Nov 2026 — 1 min read

Generation X men who have spent decades working, raising families, paying bills, and putting others first are beginning to embrace the idea that life is too short to keep postponing what they want. Six men aged 44 to 62 reflect on whether this shift is a midlife crisis or a long-overdue awakening. Their stories center on watches, from a Citizen Eco-Drive and Sinn to a Grand Seiko, Rolex Explorer, Omega Seamaster 007, and solid gold Rolex Submariner. Each watch represents growing confidence and the choice to enjoy something they have long wanted, turning “someday” into today.

Issue #289 | Buying Time - November 12, 2026

Subdial heads west, Fossil finds its footing, and an $80,000 Freak meets a $20,501 reality check.

Seiko’s Upside-Down Arnie: A Collector’s Guide to the H601-5480

The Seiko H601-5480, known as the “Upside-Down Arnie,” is a rugged ana-digi watch released around 1985 or 1986, several years after the original H558 Arnie. The two models share a 45mm case, 22mm lugs, a protective resin shroud, 100-meter water resistance, and shock and chemical resistance;

Eliud Kipchoge’s Feather: A Lightweight Custom Watch by Artisans de Genève

Eliud Kipchoge’s customized Artisans de Genève watch, Feather, reflects his belief that “no human is limited” and is designed around his needs as an endurance athlete. Weighing just 57 grams, it uses a Titalum case, a sapphire dial and bezel insert, and a modified skeletonized, manual-winding movement to

Anita Porchet: Master Enameller to the World’s Finest Watchmakers

Anita Porchet is a celebrated Swiss enameller whose work has shaped dials and decorative pieces for leading watchmakers including Patek Philippe, Vacheron Constantin, Hermès, Chanel, Piaget and Audemars Piguet. She began learning the craft as a teenager, opened her own studio in the early 1990s, and later received the Prix

Read more

Issue #289 | Buying Time - November 12, 2026

Seiko’s Upside-Down Arnie: A Collector’s Guide to the H601-5480

Eliud Kipchoge’s Feather: A Lightweight Custom Watch by Artisans de Genève

Anita Porchet: Master Enameller to the World’s Finest Watchmakers