Girard-Perregaux Laureato Williams Editions: Pure Purpose in Two Ways
Girard‑Perregaux has partnered with the Atlassian Williams F1 Team to launch two new Laureato editions: a 42 mm three‑hand model and a 42 mm chronograph. Both retain the classic octagonal bezel, integrated bracelet, and the distinctive blue “Clous de Paris” dial inspired by the 2026 Williams FW48, with subtle red accents and a discreet Williams “W” at 12 o’clock. The three‑hand version houses the GP1800 automatic calibre with a 54‑hour power reserve, while the chronograph is powered by the GP3300, a 419‑component movement offering a 46‑hour reserve and 28,800 vph. Each watch features anti‑reflective sapphire crystal, 100 m water resistance, and fully visible movements with Geneva‑strip and other finishing touches. The collaboration emphasizes restraint, allowing the Laureato’s heritage to dominate rather than overwhelming the piece with overt racing motifs. Pricing is set at USD 16,200 for the three‑hand model and USD 20,900 for the chronograph. Girard‑Perregaux positions these pieces as the beginning of a long‑term partnership, showcasing a balanced blend of brand identity and subtle Williams branding.
Buying Time Analysis: This story highlights the strategic partnership between Girard‑Perregaux and the Williams F1 team, introducing two new Laureato models that blend heritage design with subtle motorsport cues, demonstrating brand innovation, collaboration, and the significance of measured branding in luxury watchmaking.
