GoS and Martin Key Collaboration – Second Chapter
The GoS x Martin Key 2026 Edition is a limited‑run watch that merges the avant‑garde aesthetic of Swedish designer Martin Key with the independent watchmaking expertise of GoS (Gustafsson & Sjögren). Offered in three precious‑metal cases—18 k Swedish red gold, platinum, and white gold—the piece features a 41.5 mm octagon‑decorated case, angular lugs, and a hand‑cut crown with a double gasket for 50 m water resistance. The dial presents a silver base finished with a wave‑like guilloché pattern, black rhodium and purple ceramic coating, and a brushed octagonal chapter ring set with diamond hour markers, while the Triskele running‑seconds indicator and Viking‑style arrowhead hands add distinctive flair. Powering the watch is GoS’s modified Calibre GOS03 from Schwarz Etienne, a micro‑rotor automatic movement with 199 components, a frequency of 21 600 vph and an 86‑hour power reserve, all finished with guilloché and brushed details. The semi‑polished crocodile leather strap, lined in purple leather and secured with an 18 k gold pin buckle engraved with the Triskele, completes the luxurious presentation. Only six pieces are produced—three in red gold, two in platinum, and one in white gold—priced at SEK 580 000, SEK 688 000, and SEK 648 000 respectively, which correspond to roughly EUR 51 400, EUR 61 000 and EUR 57 400 including VAT.
Buying Time Analysis: The collaboration marks a pivotal fusion of haute fashion and high‑end independent watchmaking, showcasing groundbreaking design, limited exclusivity, and technical mastery that elevates both brands and sets a new benchmark for artistic horology.
