How the GPHG Is Entering a New Era of Watchmaking Awards
The 2026 Grand Prix de Haute Horlogerie de Genève felt more accessible and inclusive, with higher production values, English used for the first time as the ceremony’s main language, and a global mix of watchmaking figures. Nearly 200 brands submitted more than 300 pieces; the GPHG Academy selected 84 finalists, which a 24-member jury examined and judged under supervised, closed voting. Changes to the rules and prize categories aimed to make the competition more consistent and representative of the wider market. One-of-a-kind pieces are now restricted to the Jewellery and Mechanical Clock categories, while the Iconic Watch and Special Jury prizes can recognize works beyond those formally entered. New categories, including Essential Watch, Complication Watch, Calendar and Astronomy, and Gemset, reflect evolving tastes and help recognize both established brands and emerging independent watchmakers.
Buying Time Analysis: This story matters because the GPHG’s 2026 changes made its awards more inclusive and representative of today’s watch industry, while opening recognition to new categories, independent makers, and a broader market.
