Karl‑Friedrich Scheufele’s Personal Connection to Time and Watches
The conversation series “Twelve on Time” invites prominent figures from the watch industry to discuss their personal relationships with time, creativity, and craftsmanship through twelve questions. Karl‑Friedrich Scheufele, Co‑President of Chopard, shares insights about influential watches, valued qualities such as timeless design and precision, and his favorite complication, the minute repeater. He highlights the significance of the Astronomical Watch No. 3 by Ferdinand Berthoud, the importance of meticulous finishing, and the impact of affordable mechanical wristwatches on the industry’s evolution. Scheufele also addresses contemporary challenges, noting the need to inspire younger generations and preserve traditional skills. Inspirations stem from antique horology, classic cars, visual arts, and nature. He emphasizes the relevance of focusing on enduring qualities when acquiring new pieces, encouraging collectors to consider long‑term appreciation and the lasting appeal of a watch’s design and craftsmanship.
Buying Time Analysis: The interview reveals how Karl‑Friedrich Scheufele’s personal philosophy and appreciation for timeless design, craftsmanship, and historical inspiration shape Chopard’s watchmaking ethos, offering valuable insight into the brand’s heritage and the broader cultural significance of preserving mechanical watch artistry.
