New Colors for the Louis Erard × Konstantin Chaykin Unfrogettable
The collaboration between Louis Erard and Konstantin Chaykin revives the whimsical Unfrogettable watch with fresh colourways, offering a turquoise version with a two‑toned violet and dark turquoise minute track and a brown version featuring 5N‑treated accents. Both models keep the playful frog‑princess motif, using a horizontal regulator layout where the eyes indicate hours and seconds, while a green‑lit arrow‑shaped hand marks the minutes on a peripheral track. Housed in lightweight grade 5 titanium cases with a crown positioned at noon, the watches measure 40 mm across, 12.45 mm thick, and are powered by a Sellita SW266‑1 automatic movement delivering 38 hours of power reserve. Each variant is paired with black Himeji Kurozan calfskin leather straps, finished with Urushi lacquer and distinct stitching—purple for the turquoise dial and black for the brown. Limited to 178 pieces per colourway, the Unfrogettable models retail for CHF 4,500 (excl. tax) and showcase intricate details such as a sapphire crystal caseback, 50 m water resistance, and green Super‑LumiNova accents on the eyes and minute‑hand tip, reinforcing their status as collectible pieces in independent watchmaking.
Buying Time Analysis: This story highlights how strategic collaborations and innovative design revitalize Louis Erard’s brand, showcasing limited‑edition watches that blend heritage with playful engineering, making it a key example of modern watchmaking relevance.
