Norqain Partners with Watches of Switzerland to Expand UK Presence
Norqain is expanding its UK and Ireland distribution through a new partnership with the Watches of Switzerland Group, launching its watches at Goldsmiths stores in the Trafford Centre and Lakeside, and making them available online via Watches of Switzerland, Goldsmiths, and Mappin & Webb. The partnership marks the first time the independent Swiss brand will be physically stocked in WOSG stores, with plans for further expansion, and reflects Norqain’s strategy to increase visibility while maintaining a selective distribution model. The launch event featured key figures from both companies, including Craig Bolton, UK president of Watches of Switzerland Group, Toby Kuffer, vice president of Norqain, and Gary Neville, Norqain’s UK&I business partner. Norqain, founded in 2018 and still family‑owned, positions itself as a specialist in Swiss mechanical sport watches, combining contemporary design with technical innovation, and now offers its collections to UK consumers both online and in the newly opened physical locations.
Buying Time Analysis: The partnership expands Norqain’s UK presence through Watches of Switzerland Group, boosting visibility for an independent Swiss brand and signaling growing market demand for boutique watchmakers.
