Rado Launches First Australian Boutique on Melbourne’s High Street
Rado celebrated the opening of its first Australian standalone boutique on Melbourne’s high street, located at 298 Collins Street. The event on August 27 2026 featured brand ambassadors Cameron Green and Ash Barty, Rado’s CEO Adrian Bosshard, Australian Brand Manager Michael Graham, and Melbourne’s Lord Mayor Nicholas Reece, highlighting the brand’s pioneering work in ceramic and plasma ceramic watch materials and marking a milestone in the company’s global retail expansion. The new boutique showcases Rado’s innovative retail concept, inviting visitors to experience the lightness, durability, and tactile quality of its watches. Positioned near the Melbourne Time + Tide Discovery Studio, the store reinforces the city’s growing reputation as a hub for luxury watchmaking and offers collectors a chance to explore current collections and upcoming releases.
Buying Time Analysis: The story marks Rado’s strategic expansion into the Australian market with its first standalone boutique, highlighting the brand’s innovative retail concept and underscoring Australia’s growing significance in the global watch industry.
