Richard Mille becomes Official Timekeeper for GB1 ahead of the 2027 America’s Cup
Richard Mille has become the official timekeeping partner for GB1, the British America’s Cup Challenger, supporting the team’s campaign toward the 2027 race. The collaboration highlights both brands’ commitment to innovation and performance, aligning Mille’s cutting‑edge watchmaking with GB1’s competitive sailing ambitions. The article also shares several striking statistics from the recent FounderFest 2026 Studio Edition sales, noting rapid sell‑outs, diverse international buyer locations, and notable market shares for specific models, underscoring the strong global demand for limited‑edition timepieces.
Buying Time Analysis: The partnership makes Richard Mille the official timekeeper for GB1’s America’s Cup challenge, boosting the brand’s visibility on a global sporting stage and highlighting its innovation in high‑performance watchmaking.
