Siam Paragon's 2026 Bangkok Watch Week Returns
Bangkok Watch Week returns for its second edition, running from September 22‑27 2026 at Siam Paragon, one of Thailand’s largest luxury malls. The six‑day event will feature over 45 watch brands, including haute‑horlogerie giants such as Greubel Forsey, A. Lange & Söhne, and MB&F, as well as niche names like Ressence and Behrens, drawing collectors and enthusiasts from across Southeast Asia and beyond. In addition to the extensive brand showcase, the week will host numerous workshops, presentations, and symposium talks, with nearly 20 keynote sessions covering topics from Breitling to Grand Seiko. Visitors can also explore the Fondation Haute Horlogerie’s Academy Lounge for curated learning experiences, while an estimated 40,000 attendees, including the writer, anticipate a vibrant celebration of horology.
Buying Time Analysis: The story highlights the growing significance of Southeast Asia in the luxury watch market, showcasing Siam Paragon's Watch Week as a major hub for collectors, brands, and industry insights, underscoring its impact on regional horological culture and commerce.
