Supporting Artisans and Young Watchmakers: Interview with Baudouin Van Es of Tad Kozh
Tad Kozh was created as an incubator for heritage craftsmanship, pairing independent watchmakers with master artisans who are given complete artistic freedom. By producing limited‑edition collaborations, the initiative generates revenue that directly funds competitions, tooling, and mentorship for emerging talent, ensuring a sustainable pathway for young independent watchmakers. The first project, a Cloisonné enamel partnership with Genus, showcased the model’s potential, resulting in a highly technical five‑piece series whose proceeds support the competition. Future plans include a second major collaboration with Armin Strom and continued support for finalists through technical resources, business mentoring, and exposure to a dedicated collector community.
Buying Time Analysis: This story highlights how Tad Kozh’s collaborative model revitalizes traditional watchmaking by empowering artisans and supporting emerging watchmakers, creating a sustainable ecosystem that preserves heritage craftsmanship while fostering innovation.
