review
The 02SERIES Gen2 from Studio Underd0g builds on the brand’s playful, boundary‑pushing ethos, offering a modern field watch that stands out in a market dominated by traditional Dirty Dozen‑inspired designs. With a slightly larger 37.5 mm case, a slimmer 11.5 mm profile, and a 46
Feature
The piece explores Studio Underd0g’s new watch‑assembly workshop, The D0ghouse, in Maidenhead, detailing the hands‑on experience offered for £700, where participants assemble a limited‑edition 01Series Guava watch under the guidance of seasoned trainer Josh Sable. It describes the venue’s distinctive Victorian townhouse setting, the step‑
New Watches
The Studio Underd0g 02Series Gen 2 introduces subtle yet impactful upgrades to the popular time‑only field watch design. The case has been refined, reducing thickness from 12 mm to 11.5 mm while slightly increasing the diameter to 37.5 mm, resulting in a slimmer profile that sits closer
News
Studio Underd0g has launched The D0ghouse, a fully operational watchmaking workshop in Maidenhead that brings all stages of watch assembly in-house for the first time in the brand’s five‑year history. The new facility, now owned outright after acquiring the former Horologium stake and Christopher Ward’s old
Feature
Studio Underd0g has introduced a series of unconventional watch strap solutions designed by Magnus Swann, which include The Triple Wrister, The Bicep Strap, and The Cap Strap. These innovative designs aim to challenge traditional watch-wearing conventions. The Triple Wrister allows enthusiasts to wear three watches simultaneously, providing a practical
News
Studio Underd0g has acquired Horologium, a UK-based firm that assembles and provides after-sales services for its watches. Having previously held a minority stake since July 2024, Studio Underd0g completed the purchase on December 3, 2025, although the financial details of the transaction remain undisclosed. Horologium, established in 2020,
New Watches
The latest collaboration between Studio Underd0g and Massena LAB introduces the 03SERIES Champagne & Caviar, a limited edition watch that stands out for its unique personality and craftsmanship. This timepiece features a striking design, with an oversized subdial resembling a pot of caviar, complemented by a champagne-colored radial sunray
New Watches
Studio Underd0g has partnered with Massena LAB to introduce the limited edition 03Series Champagne & Caviar chronograph, designed to blend culinary inspiration with horological artistry. The watch features a unique two-layer dial, with a brushed metallic sunray finish and a central dial that mimics the color and texture of