video

Thomas Baillod on Ba111od Horlogerie Holdings - YouTube - Deployant.com

Editorial Staff

08 May 2026

Thomas Baillod explains that BA111OD has acquired its supplier BCP Tourbillons, forming Ba111od Horlogerie Holdings. This strategic move consolidates the supply chain and aims to strengthen the brand’s position in the high‑end watch market. The video also outlines the implications of the acquisition, including updates and improvements to the Chapter 4 Tourbillon (T.V.D.), and discusses how the new structure will support future developments and innovations within the company.

Swatch x Audemars Piguet “Royal Pop” Collaboration Explained

The collaboration between Swatch and Audemars Piguet, dubbed “Royal Pop,” is generating intense buzz as the rumored release approaches. Swatch has trademarked the name and teased the partnership with typography and design cues that echo the iconic Royal Oak aesthetic, while hints suggest a bioceramic case and a possible modular

Can the New Luxury Watch Group Turn Heritage into Sales?

The newly formed House of Brands unites three distinct luxury watchmakers—Breitling, Universal Genève, and Gallet—each targeting a specific market segment. Breitling occupies the mid‑range tier alongside Omega and TAG Heuer, Universal Genève aims for the prestige segment competing with Rolex and Audemars Piguet, and Gallet focuses on

Majestic Journey Through Royalty’s Clocks and Watches

During Henry VIII’s reign, clocks and watches were rare luxuries reserved for royalty and the elite, yet the Tudor court fostered a burgeoning horological industry. Henry actively recruited foreign craftsmen, encouraging the establishment of a vibrant community of clock and watchmakers in London. This patronage led to notable commissions

Universal Genève Polerouter Review

The Universal Genève Polerouter, originally created in the 1950s for Scandinavian Airlines, has been revived with a modern reinterpretation that retains its iconic slim case, cross‑hair dial, and textured tension ring while incorporating contemporary materials and finishes. The new collection offers a range of sizes and styles, from understated

Read more

Swatch x Audemars Piguet “Royal Pop” Collaboration Explained

Can the New Luxury Watch Group Turn Heritage into Sales?

Majestic Journey Through Royalty’s Clocks and Watches

Universal Genève Polerouter Review

Swatch x Audemars Piguet “Royal Pop” Collaboration Explained