Victorinox Revamps Maverick Collection
The Maverick collection from Victorinox has been refreshed after two decades, offering sport‑ready watches that combine classic durability with modern updates. The new models feature 39 mm stainless‑steel cases, brushed‑polished finishes, uni‑directional ceramic or mineral bezels, and improved lumed hands and indices for better legibility in low‑light conditions. Mechanical versions are built around the Sellita SW2000 automatic movement and include four distinct references with varied dial colors and strap options, while ten quartz‑powered models use the Ronda 715 movement and introduce additional colorways and bi‑color designs. Pricing is straightforward: the mechanical black‑dial version on rubber is $1,110, and other mechanical models on steel bracelets cost $1,200. Quartz models range from $650 for the darker blue version to $900 for bi‑color variants, with most standard quartz watches priced at $780. The collection launches on September 15, 2026 and is not a limited edition, offering a versatile range for adventurous wearers.
Buying Time Analysis: The story highlights Victorinox’s strategic refresh of the Maverick collection, underscoring the brand’s commitment to modernizing a classic, durable watch line to stay relevant in today’s market while reinforcing its reputation for adventure-ready timepieces.
