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The video titled "The Military Watches Tudor Doesn't Want Us to Know About" is set to run on February 23, 2026, and explores lesser-known military watch models from Tudor. It aims to unveil the brand's hidden gems that are often overshadowed by their
News
The Supreme Court of the United States recently struck down President Trump's emergency trade tariffs, which had imposed significant levies on watch imports from countries such as Switzerland, Japan, and Germany. This ruling could lead to potential refunds for watch importers who have faced tariffs ranging from 10%
New Watches
The Citizen Tsuyosa x seconde/seconde/ is a limited edition watch that showcases a playful design by French artist Romaric André, known for his humorous and conceptual watch customizations. This collaboration reimagines the classic 1980s-inspired Citizen Tsuyosa, featuring a distinctive sword-shaped minute hand that literally slices through the
review
The Breguet Classique Répétition Minutes 7365 Blue Enamel represents a sophisticated evolution of a classic complication, highlighting the brand's 250th anniversary. This new model features a reworked caliber housed in a stylish case with a striking blue enamel dial, which retains traditional Breguet hands and numerals while offering
comparisons
Fratello presents five compelling alternatives to the Rolex GMT-Master II, targeting watch enthusiasts who seek options beyond the iconic model. The list highlights the Grand Seiko SBGJ277, known for its stunning design inspired by Japanese nature, and the Longines Spirit Zulu Time, which combines vintage aesthetics with modern technology
New Watches
The Citizen Tsuyosa Shore is a new addition to the Tsuyosa collection, designed to cater to active lifestyles with a sporty aesthetic. It features a unidirectional rotating bezel, enhancing its summer-ready appeal and increasing water resistance to 100 meters. The watch maintains its classic 40mm diameter and stylish design
review
The Citizen Series 8 NB6080-51W is a recently launched mechanical watch that retails for USD 1,300. It features a slimmer case measuring 39.3mm in diameter and 10.4mm in thickness, making it more suitable for wearers with smaller wrists, including female customers. The dial showcases a unique
New Watches
G-SHOCK has partnered with Anti Social Social Club (ASSC) to launch a new capsule collection featuring the DW6900 watch, which showcases a clear resin case adorned with a pastel floral and butterfly motif. The watch, which includes the phrase "GET WEIRD" on its display, embodies the unique
comparisons
The comparison between the Rolex Explorer and Omega Railmaster highlights their distinct approaches to luxury tool watches. The Rolex Explorer 14270 is characterized by its understated elegance and emotional resonance, offering a compact and dependable design that reflects the brand's long-standing identity. Its simplicity allows for effortless
review
The Jacob & Co. God of Time watch is a remarkable timepiece designed to celebrate the 60th birthday of Jacob Arabo, featuring the fastest tourbillon mechanism that spins every four seconds. The watch showcases a stunning dial with a hand-carved 18k rose gold motif of Chronos, the Greek god
comparisons
The latest edition of Hodinkee's "What's Selling Where" column highlights a selection of intriguing watches, including a Zenith S58 Mk4 diver, known for its mystery and excellent condition, and a Waltham 100, which gained notoriety during the jewel wars of the mid-20th century
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ROBOT Watches, originally founded as Bohematic in 2018, has quickly evolved into a distinctive microbrand in the Czech Republic, drawing inspiration from the country's rich cultural and industrial heritage. The brand emphasizes low-volume production, crafting between 250 and 500 watches annually, each powered by Swiss movements. Influenced
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Tudor, founded in 1926 by Hans Wilsdorf, has undergone a significant transformation over the past 15 years, shifting from reliance on outsourced movements to modern in-house capabilities. The brand’s manufacturing is now centered in a state-of-the-art facility in Le Locle, inaugurated in 2023, which emphasizes
New Watches
The MeisterSinger Panthero Jumping Hour Collection introduces a new design for the brand, marking a significant evolution in its offerings. With a sculpted case measuring 40.5mm in diameter and featuring a unique bezel that prioritizes the dial, this collection stands out with a distinctive circular aperture for hour indication
News
Bvlgari has announced the appointment of Dua Lipa as its global brand ambassador, recognizing her influence as one of the most prominent artists of her generation. With numerous Grammy and BRIT Awards to her name and billions of streams, Lipa is celebrated for her artistic freedom and authenticity, making her
News
Jacob & Co. has been recognized as the fastest growing Swiss watch brand of 2025, according to the Ninth Annual Swiss Watcher report by Morgan Stanley and LuxeConsult. The brand achieved remarkable growth with revenues reaching $180 million, marking a 14% increase from the previous year, and unit sales rising
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An in-house movement is defined as a watch movement that is fully designed, developed, and produced by the manufacturer whose name appears on the watch. However, the reality is more complex, as most brands source certain parts externally, making the distinction between truly in-house and sourced components somewhat
New Watches
Mondaine has introduced the Classic Day Date 40mm, expanding its collection with a larger version of the previously popular 36mm model. The design retains the minimalist aesthetic characteristic of Mondaine watches, featuring a polished stainless steel case, a signature black and white dial, and a red seconds hand. The watch
New Watches
Nivada Grenchen is celebrating its centenary with the launch of several new F77 Mk2 models, which continue to modernize a vintage design for contemporary wearers. These watches feature a 38mm stainless steel case with a variety of textured or stone dials in colors such as black, gray, white, and blue.
New Watches
The Christopher Ward Twelve X Black Shadow Limited Edition watch, set to launch on February 20, 2026, builds on the success of its predecessor models, featuring a DLC-coated steel case that offers enhanced durability and a striking black aesthetic. This limited edition is restricted to just 150 pieces, priced
editorial
Ressence is celebrated as one of the most intriguing watch brands, known for its unique designs and innovative technology, despite the fact that many enthusiasts have yet to see their pieces in person due to their rarity and high prices. The brand, founded by Benoît Mintiens, has garnered attention for
review
The review provides an in-depth look at the Elliot Brown Holton Automatic GMT Black Whiteout, detailing the watch's features and the owner's personal experience since purchasing it. The watch is praised for its fully lumed dial that provides excellent visibility in dim conditions and its
review
The Audemars Piguet Royal Oak Chronograph in 38mm is positioned as an ideal choice for collectors with smaller wrists, providing a balance of aesthetics and functionality. The new model features an in-house caliber 6401 movement, which enhances reliability and performance compared to its predecessor. It boasts a refined design
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The Moritz Grossmann Tourbillon in Titanium showcases a blend of traditional craftsmanship and contemporary design. With a 44.5mm titanium case, this limited edition watch emphasizes comfort and aesthetic appeal, featuring a hand-finished silver dial with a unique guilloché texture. The large flying tourbillon at 6 o'clock
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"Fratello Talks: How To Get The Most Out Of Collecting Watches" explores effective strategies for watch collectors looking to enhance their experience. The discussion covers various aspects such as understanding the market, identifying personal preferences, and connecting with other enthusiasts. It emphasizes the importance of knowledge and research
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A recent experience involved purchasing a Rolex through the grey market, shedding light on the complexities and risks associated with such transactions. The decision stemmed from the difficulty of acquiring the luxury watch through official channels, leading to the exploration of alternative avenues. The grey market offers both opportunities and
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The video titled "I Found Rolex’s SECRET Strategy" explores the unique marketing and branding techniques employed by Rolex to maintain its prestigious image and allure. It delves into how the company effectively crafts its narrative, making its watches not just timepieces but symbols of success and luxury.
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The video titled “Swiss Watchmaking” Only Exists Because of China explores the intricate relationship between Swiss watchmaking and Chinese influence. It delves into how the craftsmanship and techniques of Swiss watches have been shaped significantly by advancements and contributions from China, highlighting the globalization of the watch industry. As the
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The video titled "Tudor military watches: An untold history — from French Navy to snowflake hand" explores the fascinating lineage of Tudor's military watches, highlighting their evolution and significance. It delves into the brand's connection with the French Navy and how these timepieces have become
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The video titled "ON TIME | Are Most Watch Collectors Basic?!" explores the perceptions surrounding watch collectors and their preferences. It questions whether the majority of collectors gravitate towards mainstream or easily recognizable brands, suggesting that this trend may indicate a lack of depth in their collecting habits. The
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The video titled "Ugly Watches That JUST Work" features a conversation with Matteo from ANOMA, focusing on the functionality and practicality of watches that may not conform to traditional aesthetic standards. It highlights how these timepieces prioritize reliability and performance over design, appealing to individuals who value utility
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The review focuses on the NEW Yema Wristmaster Small Seconds Watch, highlighting its unique features and design. This watch is particularly noted for its small seconds display, which adds to its aesthetic appeal and functionality. The review emphasizes the watch's craftsmanship and the thought put into its design,
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A new video has been released showcasing six exciting new watches that have just hit the market. The presentation highlights the unique features and designs of each watch, appealing to watch enthusiasts and potential buyers. The video aims to provide viewers with an engaging overview of the latest trends in
New Watches
Richard Mille has unveiled the RM 41-01 Tourbillon, a limited edition soccer timer that embodies the brand's extreme engineering philosophy. This innovative timepiece is designed specifically for timing soccer matches, featuring a flyback chronograph, a rotating display for match phases, and a mechanical score counter. Crafted from
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The narrative explores the intriguing history of Tudor military watches, highlighting how Hans Wilsdorf designed Tudor as a more affordable counterpart to Rolex, using the same components but with less expensive movements. Tudor's Submariner quickly gained popularity among military forces, particularly the French Navy, due to its reliability
New Watches
The Ba111od Chapter 8 Family Legacy Special Editions celebrate over 250 years of watchmaking history in Neuchâtel. Inspired by a 19th-century pocket watch, these new models feature a 41mm stainless steel case available in bare or PVD 5N-gold-plated finishes. With a domed sapphire crystal and an onion
New Watches
Brooklands has introduced the Triple-Four Spectrum, a colorful reinterpretation of their debut racing chronograph, inspired by the legendary Napier-Railton car. This new collection features two versions, one with solid colors like black, blue, dark British racing green, and a unique Navajo Sand, while the second version showcases a
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The new Tiffany Paillonne Enamel watch represents a remarkable fusion of historical craftsmanship and contemporary design, showcasing the revival of the nearly forgotten art of paillonné enamel. Originally reinstated by the brand's designer Jean Schlumberger in the 1960s, this technique is now reinterpreted in a modern watch format.
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The Miyota 9015 automatic movement is a significant player in the watch industry, often overshadowed by Swiss manufacturers but producing movements at an astonishing rate. Established in 1959 as part of the Citizen Group, Miyota has developed a reputation for innovation, including the Parashock shock-absorber system and highly durable
podcast
The SJX Podcast recently aired its 29th episode, focusing on Louis Vuitton’s latest collaboration with De Bethune, unveiled at the Tokyo launch. This episode delves into the significance of this partnership for both luxury brands and provides insight into the features of the GMT Louis Varius wristwatch, as well
New Watches
The Yema Wristmaster Slim Small Seconds is a new watch that showcases a blend of vintage and modern design elements. With a 39mm stainless steel case and a slim profile of just 9.2mm, it features a unique scalloped bezel reminiscent of the 1980s Yema Sous-Marine model. The watch
New Watches
The Orient Star 75th Anniversary M42 Diver 1964 1st Edition F6 Date 200m is a limited edition watch celebrating the brand's 75 years of history, with only 700 pieces available. It reinterprets the design of the 1964 Olympia Calendar Diver while meeting modern ISO 6425 dive watch standards.
New Watches
The Seiko 5 Sports HUF Limited Edition SRPM09 is a vintage-inspired watch celebrating the spirit of skateboarding and street culture through its collaboration with the lifestyle brand HUF. Limited to 7,000 pieces, this timepiece features a compact, symmetrical stainless steel case measuring 39.4mm in diameter and a
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Rolex's significant market dominance raises concerns about its impact on the Swiss watch industry, particularly as it accounts for nearly two-thirds of luxury Swiss watch sales. Reports indicate that Rolex's sales topped CHF 11 billion in 2025, with a market share of 61% in the
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Three new watch brands have emerged on the market, appealing to consumers with their stylish designs and affordability. These brands offer a fresh take on timepieces, combining quality craftsmanship with accessible pricing, making them attractive options for watch enthusiasts and casual buyers alike. The focus is on delivering unique aesthetics
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The piece explores the concept of a diverse watch collection that goes beyond the conventional idea of owning a single timepiece. It emphasizes the importance of variety and personal expression in watch ownership, highlighting how different watches can serve various purposes and occasions. In addition to showcasing the aesthetic appeal
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The luxury watch market is currently witnessing significant shifts, particularly with OMEGA facing considerable challenges while Rolex continues to strengthen its market position. Recent trends indicate that OMEGA is struggling to maintain its appeal, leading to a noticeable widening of the gap between these two iconic brands. This situation highlights
New Watches
The RZE Resolute Type A is a new watch model from the Singaporean brand RZE, which has quickly gained popularity in the microbrand market. This watch integrates a classic Type A dial layout, reminiscent of historical pilot watches from the 1940s, while applying a modern twist. It features a brushed
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Omega has slipped to fifth place among Swiss watchmakers as Rolex continues to dominate the market. Since Raynald Aeschlimann became CEO in 2016, he aimed to surpass Rolex, which had significantly increased its sales from CHF 3.9 billion in 2017 to over CHF 11 billion by 2025. In contrast,
New Watches
Hamilton has partnered with Resident Evil Requiem to release two limited edition watches inspired by the game series. The Khaki Field Auto Chronograph, worn by the character Leon S. Kennedy, features a black PVD-coated steel case, unique bullet casing-inspired chronograph pushers, and a wing emblem etched onto the