New Watches
IFL Watches has launched the Bulova Super Seville Risky Riches, a limited edition watch that captures the spirit of bold moves and the potential for great rewards. Inspired by the saying "fortune favors the bold," the hand-painted dial features a whimsical Monopoly-esque character transforming letters into
comparisons
The piece highlights several microbrand watches recommended for February 2026, showcasing unique designs and specifications. The Avi-8 P-51 Mustang Tuskegee Airman 85th Anniversary honors the legacy of WWII's Tuskegee Airmen with a striking 43mm watch featuring a matte black dial and vibrant red and yellow accents.
Feature
The 68th annual Grammy Awards showcased a dazzling array of extravagant timepieces worn by music's biggest stars on the red carpet. Notable highlights included Kendrick Lamar sporting a diamond-covered Cartier Tank Américaine while accepting multiple awards, and Jamie Foxx flaunting a Jacob & Co. Bugatti Chiron V2,
New Watches
Patek Philippe has introduced the Gem-Set Nautilus Collection, adding several previously off-catalogue haute joaillerie models to its lineup. This strategic move reflects the brand's commitment to gem-set watches, likely influenced by its investment in gemstone specialist Salanitro in 2022. The collection includes the iconic ref.
Feature
Minerva, a brand renowned among collectors, has a rich history that dates back nearly 170 years, now under the ownership of Montblanc. Originally founded by brothers Charles-Yvan and Hippolyte Robert in 1858 in Villeret, Minerva began by sourcing movements but took a pioneering step in 1902 by manufacturing its
Feature
The article explores the current golden age of highly complicated wristwatches, which are equipped with features like grandes sonneries, split-seconds mechanisms, and astronomical displays. These watches, comprising over 1,000 components and multiple functions, cater to a niche market of wealthy collectors who appreciate the artistry and technical mastery
video
In 2026, there is a focus on affordable watches that deliver quality and style without breaking the bank. The selection includes various timepieces under $500 that cater to different tastes and preferences, ensuring there is something for everyone looking to enhance their collection without overspending. The featured watches are noted
video
In 2026, consumers seeking affordable alternatives to Swiss watches are presented with a variety of options that offer exceptional quality without the hefty price tag. These timepieces capture the essence of Swiss craftsmanship while providing features and designs that appeal to a broad audience. Shoppers can find models that prioritize
New Watches
The Sero Watch Company is launching its Signature Collection, a modern dress watch inspired by classic designs from the 1930s to the 1950s. Crafted by Dutch watch enthusiasts Sergine Röntgen and Robert van de Stadt, the watch features a compact stainless steel case measuring 37.5mm in diameter and 9.
editorial
In 2026, the demand for luxury watch brands like Rolex and Audemars Piguet is expected to face significant challenges, reflecting a market that has already seen a downturn since 2022. The aggressive speculators who previously drove prices up have largely exited the market, leaving behind a more subdued consumer base
News
Patek Philippe has announced an 8.6% price reduction for its watches in the United States, reversing previous price increases that were implemented in response to a 39% tariff on Swiss imports. The price drops come after the U.S. government announced a reduction in tariffs to 15%, although the
News
The 2026 Grammy Awards showcased not just musical talent, but also a range of impressive watches that highlighted personal style among the attendees. Shaboozey made a statement with the new Piaget Polo 79 in a striking two-tone gold combination, while Kendrick Lamar turned heads with a dazzling Cartier Tank
New Watches
Seiko has introduced three new solar chronographs to the Speedtimer lineup for 2026, specifically the SSC961, SSC963, and SSC965. These models are designed for regular production rather than limited editions, allowing for a long-term presence in the catalog. Each watch features a stainless steel case measuring 39mm in diameter
Feature
Michel Nydegger, the CEO of Greubel Forsey, emphasizes a management philosophy that fosters creativity among the brand's 130 employees rather than traditional oversight. He aims to create a supportive environment where ideas can flourish through collective discussion. Nydegger prioritizes sustainability in the brand's operations, ensuring that
video
The video titled "DONT BUY WATCHES NEW / Co-Axial is Dumb / Rolex is BORING / German Watches = BETTER Q&A" critiques various aspects of the watch industry. It explores the shortcomings of certain high-end brands, particularly focusing on the Co-Axial technology and the perception of Rolex
video
The Louis Vuitton × De Bethune collaboration, specifically the LVDB-03 model, is part of the Louis Varius Project, showcasing a unique blend of luxury and innovation in watchmaking. Scheduled for release on February 3, 2026, this project highlights the intersection of high fashion and fine craftsmanship, pushing the boundaries of
comparisons
The realm of affordable tool watches has expanded, offering quality timepieces under $500 that combine functionality and style. Among these are the Spinnaker Fleuss Automatic “Nessie Pearl” Diver, which features a unique mother-of-pearl dial and a robust design, and the Caravelle by Bulova Sea Hunter Diver, known for
New Watches
The Louis Vuitton X De Bethune LVDB-03 Louis Varius Project introduces a limited edition travel watch and a pair of exquisite Sympathique clocks, showcasing a collaboration between the luxury brand and Swiss independent watchmaker De Bethune. The LVDB-03 GMT Louis Varius watch is crafted in blued titanium, featuring
New Watches
Oak & Oscar is expanding its experimental series with the limited edition Humboldt ExP-02, a unique watch designed for enthusiasts. This timepiece features a 39.5mm stainless steel case powered by a Sellita SW300 movement, offering hours, minutes, and central seconds functionality along with impressive water resistance of 200
video
Denis Flageollet and Jean Arnault discuss the collaboration between Louis Vuitton and De Bethune, focusing on the LVDB-03 Louis Various Project. This project showcases a unique blend of luxury watchmaking and high fashion, highlighting the intricate craftsmanship and innovative design that both brands are renowned for. The conversation delves
video
The video titled "The Biggest Watch Brands EXPOSED" delves into the intricacies and controversies surrounding major watch brands. It explores various aspects of the watch industry, including marketing strategies, brand positioning, and the perception of luxury in timepieces. The focus is on how these brands cultivate their images
video
The video titled "Can Tim Find the Next Hype Watch?" is set to be published on February 2, 2026. It is created by Michael Wolf and currently has not been published to Ghost or marked as a featured post. The story URL indicates that it will be available
video
Christopher Ward watches are known for their unique blend of British design and Swiss craftsmanship. Founded in 2004, the brand has gained recognition for producing high-quality timepieces that offer exceptional value for money. The watches are designed in the UK, but they are assembled in Switzerland, allowing for a
comparisons
Recent collaborations between watch brands have yielded some intriguing timepieces, showcasing creativity and innovation. Highlights include the Rado True Square Tej Chauhan, known for its retro-futuristic design, and the Le Régulateur Louis Erard x Vianney Halter II, which combines signature design elements from both brands at an accessible price.
review
The review discusses the enduring appeal and functionality of the G-Shock watch, specifically the GW-M5610 model. It highlights the watch's robust design, solar charging capabilities, and various features such as a world timer and stopwatch, which enhance its practicality for everyday use. The author reflects on
comparisons
The guide presents five stylish luxury sports watches priced below €1,000, highlighting options that balance aesthetic appeal with functionality. Featured watches include the Mido Multifort 8 One Crown, known for its striking electric blue dial and robust performance with an 80-hour power reserve, and the Citizen Tsuyosa 60
comparisons
The Rolex GMT-Master II is seen as the benchmark for modern GMT watches, but its high price often leaves enthusiasts searching for more affordable alternatives. Several options are highlighted, including the Imperial Oceanguard GMT, which offers a compact 38mm case and reliable Seiko NH34 movement, making it a comfortable
Feature
Sellita has launched the SW200-2 Power+, an upgraded version of its widely used automatic movement, the SW200-1. While maintaining the same dimensions and overall design as its predecessor for compatibility, the SW200-2 Power+ introduces significant mechanical improvements. These include a new gear train with optimized tooth geometry,
comparisons
The showdown features two vintage-inspired watches: the Longines Ultra-Chron Classic and the King Seiko SJE089. Jorg advocates for the Longines, praising its retro design and high-beat caliber while highlighting its modern relevance with a 37mm case. The Ultra-Chron Classic is noted for its superior craftsmanship, including
comparisons
Valentine's Day is fast approaching, prompting a thoughtful selection of watches that can enhance the celebration of love. From the playful Swatch x The Simpsons Sweet Embrace, showcasing the iconic couple in a loving embrace, to the luxurious Van Cleef & Arpels Lady Arpels Pont des Amoureux, which
editorial
The luxury smartwatch market, which debuted a decade ago, is facing significant challenges, with only TAG Heuer actively updating its product lineup while other brands have seemingly withdrawn from the sector. Experts suggest that the luxury smartwatch category has become a niche, unprofitable business lacking emotional engagement and growth prospects.
Feature
January proved to be an exciting month for watch enthusiasts, showcasing a variety of innovative timepieces from several renowned brands. Notable releases included Jacob & Co.'s collaboration with MAD Paris, which featured the world's fastest tourbillon and a dual time zone function within a striking black
review
The Le Forban Sécurité Mer Marseillaise Onyx Black watch is a modern reinterpretation of a vintage diver's watch, originally issued to the French military. This version features a smaller case size of 40.8mm, water resistance up to 250 meters, and a distinctive bund strap made from rubber,
News
Zach Weiss, co-founder of Worn & Wound, announces the launch of his independent watch brand, OraOrea, inspired by his lifelong passion for watches and design. After nearly 15 years in the industry, Weiss decided to turn his numerous watch designs into a reality, naming the brand after the Latin
video
YouTubers in the watch niche generate income through various streams, primarily including ad revenue from their videos, sponsorships, and affiliate marketing. The engagement of their audience plays a crucial role in attracting sponsorships from watch brands and related companies, which seek to promote their products to a targeted demographic. Additionally,
video
A Rolex enthusiast embarks on a new journey by purchasing her first Grand Seiko watch. The video captures her excitement and the significance of this transition in her watch collection, highlighting her appreciation for fine timepieces. As a fan of Rolex, this decision marks a pivotal moment, reflecting her evolving
Opinion
The Omega Seamaster Planet Ocean 600M, particularly the third generation model, is celebrated for its robust design and functionality. The watch features a 43.5mm all-brushed steel case and a sandblasted gunmetal-gray dial, emphasizing its tool-like aesthetic. Despite the recent launch of a revamped fourth-generation model
News
Stephen Forsey, co-founder of the Swiss watch brand Greubel Forsey, has stepped down from the company's board of directors, confirming that he will no longer be involved in the daily operations of the business. Although he has relinquished his board role, Forsey remains a significant minority shareholder.
Feature
The winter edition of Pitti Uomo showcased an impressive array of watches against the backdrop of Florence, attracting over 19,000 attendees, including designers, buyers, journalists, and influencers. The event highlighted a blend of vintage and contemporary styles, with attendees sporting rugged fashion alongside elegant timepieces. Notably, brands like Patek
Feature
Raymond Weil, who founded his eponymous watch brand at the age of 50 in 1976, was not a trained watchmaker but had a deep passion for watches and music. Despite the challenges posed by the quartz crisis in the Swiss watch industry, he launched his brand, which was initially named
Feature
The current state of the luxury watch market lacks the personalization and engagement that other luxury sectors have embraced, particularly through online configurators. Drawing a comparison to brands like Montegrappa, which offers an intuitive pen customization tool, the discussion highlights how easy it could be for watchmakers to implement similar
Feature
The week highlighted significant predictions for the upcoming Watches and Wonders 2026, focusing on major brands like Patek Philippe, Rolex, and Tudor. As the 50th anniversary of the Patek Philippe Nautilus approaches, discussions about its commemoration are intensifying, with insights provided on what the brand might unveil. The new Piaget
Feature
The decline of prominent content-to-commerce platforms like Food52, Goop, and Hodinkee highlights the challenges of this business model. At their peak, these companies thrived on the integration of editorial content with product recommendations, attracting substantial venture capital and high valuations. However, over the past two years, they have
New Watches
Norqain has launched the Adventure Chrono 41mm NHL Limited Edition, marking its partnership as the first Official Luxury Watch partner of the National Hockey League. Limited to just 1,917 pieces, this chronograph features a 41mm stainless steel case designed for action, with a unique "scratched ice" textured
Feature
The evolution of timekeeping mechanisms reveals fascinating innovations from early bell towers to sophisticated mechanical watches. Initially, mechanical clocks served communities by marking hours with bells, leading to the invention of pocket watches that incorporated striking mechanisms for chimes. The development of repeaters, which chimed on demand, and sonneries, which
video
In a highly anticipated showdown, Fred Savage and Andrew McUtchen compete in a unique challenge dubbed the "3-WATCH THROW DOWN." Set to air on February 2, 2026, this engaging video promises to deliver an entertaining clash between two personalities known for their distinctive styles and preferences. Viewers
deals
The latest edition of eBay Finds showcases a variety of vintage watches, highlighting several notable timepieces. Among them is a stunning vintage Omega Seamaster DeVille with a 34mm yellow gold cap case from 1967, featuring an elegant silver dial and a pink gold automatic movement. Another highlight is the Wittnauer
comparisons
Audemars Piguet has unveiled several impressive releases over the past few years, notably during its 150th anniversary celebrations. Among the standout models are the Royal Oak Selfwinding Perpetual Calendar and the Royal Oak Chronograph, both featuring the innovative caliber 7138. This movement enhances usability by allowing all functions to be
Opinion
In 2015, a trip from Amsterdam to Brussels led to the discovery of the Jaeger-LeCoultre Geophysic Universal Time, a watch that left a lasting impression due to its striking design and innovative features, including a world-map dial and a unique deadbeat seconds function. Although initially deterred by the
comparisons
Citizen and Orient are two respected Japanese watch brands that cater to different consumer preferences, especially in the affordable segment. Citizen is known for its practicality and reliability, offering a broad range of models that prioritize convenience and low-maintenance ownership. The brand’s Eco-Drive technology ensures that watches