Colombian Watchmaker Auret Unveils the Mederi, a 12-Sided Watch with Swiss Movement
Colombian brand Auret’s debut Mederi is a 40mm stainless steel watch with a distinctive 12-sided bezel, a guilloché dial with a gradient finish, and a Swiss Sellita SW260 automatic movement. Available in black, blue, and burgundy dial variants, it features a small-seconds display, sapphire crystals, 100 metres of water resistance, and a 41-hour power reserve. Two dial-matched quick-release straps are offered, while a bracelet is not currently available. The Mederi’s design draws on the symbolism of twelve and Auret’s Colombian heritage, reflected in details such as its coffee-flower-shaped rotor. It went on sale November 9, 2026, for US$2,200. Its premium movement, proportions, and dial are strengths, though its price places it against established brands, making its value dependent in part on how buyers respond to its design and identity.
Buying Time Analysis: The Mederi is notable as the debut of a Colombian brand blending symbolic design with a premium Swiss movement, bringing a distinctive new option to the microbrand watch market.
