New Watches
The 2026 Ulysse Nardin Freak X revives the iconic Freak concept with a more compact 41 mm case, reduced thickness, and a monobloc construction available in 80 % recycled steel or rose gold. It introduces the in‑house calibre UN‑232 featuring a micro‑rotor, DIAMonSIL escapement, silicon balance wheel and
New Watches
The H. Moser & Cie Pioneer Centre Seconds Sun Berry reimagines the brand’s classic everyday watch with a vibrant summer palette, pairing limoncello‑yellow accents against a rich berry‑purple dial. The 40 mm case features a brushed‑polished stainless‑steel construction, a domed sapphire crystal, and 120 m
New Watches
The Certina DS Super PH2000M Sea Turtle Conservancy edition combines the brand’s renowned Double Security and DS Concept Extreme Shock Resistance systems with a modern design to create a highly robust dive watch. Housed in a 43 mm grade‑2 titanium case, it offers a water resistance of 2,
New Watches
The limited‑edition Beda’a Angles Mecaline London Edition draws inspiration from London’s iconic Elizabeth Tower, featuring an engraved dial with quatrefoil and floral details that echo the tower’s clock face. Housed in a sleek 37 mm stainless‑steel case with a 5.8 mm thickness, the watch
New Watches
The new Hermès Slim d’Hermès Stately Wheels watch celebrates the brand’s New Bond Street boutique with a miniature painting of Queen Alexandra’s State Coach and a pair of vibrant red‑reined drivers. Housed in a 39.5 mm platinum case, the piece features a rotating tourbillon cage
New Watches
Farer’s new Racing Chronograph collection reimagines vintage‑inspired chronographs with bold, colour‑driven designs inspired by 1960s and 1970s racing teams. The trio—Volante in blue, Libre in burgundy, and Gara in British Racing Green—features 38.5 mm stainless‑steel cases, sapphire crystal fronts and backs, and a
New Watches
The Hanhart Thermosphere Limited Edition is a firefighter‑inspired watch that merges precise timekeeping with emergency‑service functionality. Built on the robust Aquasphere platform, it features a 42 mm stainless‑steel case, 300 m water resistance, and a distinctive blue ceramic bezel marked with luminous symbols that correspond to breathing‑
New Watches
The Timex T80 Resin reimagines the classic digital watch with a translucent polymer case, offering two color options: a clear version with blue accents and a dark green version with yellow details. This material swap gives the watch a lighter feel and a modern aesthetic while retaining the familiar retro
comparisons
The piece explores why quartz movements offer a compelling alternative to mechanical watches, highlighting their low‑maintenance nature, accuracy, and practical features across a wide range of styles. It showcases diverse models—from rugged G‑Shock and field watches to refined dress pieces and high‑frequency chronographs—demonstrating how solar
Feature
Moonwatch Dials is a limited-edition, hand‑bound book that showcases 150 Omega Speedmaster dials from 1957 through 2025. The volume is divided into two sections: the first documents every standard‑production dial, offering detailed photographs, transparent overlays, and lume effect pages; the second explores special‑production pieces such as
Feature
Timex’s new Atelier Chronograph collection expands the brand’s recent move toward higher‑end watchmaking, offering both automatic and quartz models in a sleek 40 mm case. The automatic version features a titanium case with a stainless‑steel tachymeter bezel, a double‑domed sapphire crystal, and a Landeron L72
review
The Parmigiani Fleurier Toric Petite Seconde Morning Blue is a limited‑edition platinum dress watch priced at CHF 75,000, with only 30 individually numbered pieces. Its 40.6 mm PT950 case, 8.8 mm thickness, and iconic knurled bezel are complemented by a hand‑hammered 18‑carat white‑gold
News
Tom Brady’s F.P. Journe Vagabondage II fetched $960,000 at Sotheby’s New York auction, setting a new record for the reference that was produced in limited numbers in 2010‑2011. The sale reflects a broader surge in demand for independent watchmakers, with several F.P. Journe pieces
Feature
The interview explores the current state of the collectible watch market, highlighting how record‑breaking auction results have been driven by a relatively small group of wealthy collectors seeking rare “trophy watches.” These pieces are prized for their scarcity, unique configurations, or exceptional condition, with brands such as Patek Philippe,
Feature
The luxury watch secondary market is driven more by human psychology than by the watches themselves. Collectors make decisions based on emotion, personal connections, and cultural relevance, often valuing a piece for the memories or status it represents rather than its rarity or potential investment return. This emotional component influences
New Watches
The Tissot Seastar 2000 Professional has been refreshed with a smaller 44 mm case, retaining its robust specifications such as ISO 6425 compliance, 600 m water resistance, a helium escape valve, and the reliable Powermatic 80 automatic movement with an 80‑hour power reserve. The new models are offered in
New Watches
The new Infinity Series Radiant Chronograph from J.N. Shapiro blends aerospace‑inspired materials with high‑end horology, featuring a brushed tantalum case, heat‑blued zirconium accents, and optional meteorite dial elements. Powered by the hand‑wound La Joux‑Perret 5000‑4 monopusher movement, it offers a slim 38 mm
review
The Traditionnelle Twin Beat Perpetual Calendar, first released in 2019, now features an extended Standby power reserve of 70 days, up from the previous 65. By allowing the wearer to switch between a 5 Hz Active mode and a low‑frequency 1.2 Hz Standby mode, the watch conserves energy
review
The Farer Pilot Series II Curtis blends classic pilot‑watch functionality with the brand’s signature color and design flair. Housed in a 40 mm titanium case coated in deep blue PVD, the watch features strong contrast between a textured blue dial and luminous Arabic numerals, a triangle at the
events
Jaeger‑LeCoultre is showcasing its Collectibles VI programme in London for the first time, presenting twelve rare timepieces at the brand’s Old Bond Street boutique from 15 June to 18 July. The exhibition features seven iconic Reverso models, including a 1931 original with a bold black dial and a
review
The Charlie Paris Alliance is a versatile, modern watch that combines a 39.5mm stainless‑steel case with a short lug‑to‑lug length, offering a sleek 11mm profile and a transparent sapphire crystal that showcases its automatic Soprod P024 movement. Available with traditional sunburst dials priced at €975 or
events
Baselworld appears poised for a revival as MCH Group and Informa Markets prepare a press conference to unveil a new watch and jewelry platform at Messe Basel’s Hall 1.0. The initiative aims to reconnect Asian and European markets and revive the once‑dominant exhibition that collapsed in 2020
events
The Escapement is a three‑day watch‑collector festival slated for November 20‑22 in Abu Dhabi’s Etihad Arena, aiming to attract around 10,000 enthusiasts with a mix of high‑profile music, comedy, and elaborate stage productions. Organized by a team of seasoned collectors and event producers, the
deals
Four Kari Voutilainen watches surpassed the $1 million mark at Phillips New York auction, highlighting the growing influence of independent watchmakers in the high‑end market. The standout piece, a white‑gold Masterpiece Chronograph II, fetched $1.8 million, while three other pieces from the Masterpiece Chronograph, Observatoire, and Vingt‑
events
Bonhams Cornette de Saint Cyr will host its Paris Fine Watches sale on 17 June 2026, featuring a curated selection of rare and collectible timepieces from leading brands such as Rolex, Patek Philippe, F.P. Journe, Cartier, Audemars Piguet, Vacheron Constantin, Jaeger‑LeCoultre, Breitling, Breguet and IWC. The highlight of
podcast
The episode explores how hype can both benefit and damage brands, illustrating the fine line between excitement and oversaturation. Examples range from watchmakers like Rolex, Omega, and Patek Philippe to automotive icons such as Porsche and Ferrari, highlighting how excessive buzz can attract counterfeit products and alienate core fans. The
review
The review explores two limited‑edition Casio G‑Shock watches created for the Star Wars: The Mandalorian and Grogu movie. One is a Baby‑G model in a green hue that mirrors Grocu’s skin, featuring an analog‑digital display and a backlight, priced at $130 USD. The other is
Selling Time
The secondary watch market delivered a textbook example of price discovery last week when Buying Time successfully acquired a Bremont Audley H1 Generation in stainless steel, reference AUDLEY-SS-R-S, for $2,900 at auction.
Feature
The fusee and chain system provides a mechanical solution to the problem of varying torque in a watch’s mainspring, ensuring a more constant force reaches the escapement. By using a conical fusee linked to the barrel with a fine chain, the mechanism compensates for the decreasing torque as the
video
The story explores how watches function as narrative devices in film and television, illustrating their role in defining characters, establishing historical periods, and enhancing plot development. By examining specific examples, it reveals the subtle ways timepieces contribute to visual storytelling and cultural context, highlighting their significance beyond mere props. Through
video
The story explores how a disciplined, 90‑day commitment to the Rolex Game can illustrate the power of consistent effort in achieving long‑term goals. By following a structured plan over three months, the experience demonstrates how goal setting, delayed gratification, and persistent action can lead to meaningful progress toward
video
The video explores a selection of affordable luxury watches that can dramatically enhance personal style without requiring a large investment. By highlighting ten budget-friendly timepieces, it demonstrates how thoughtful design, quality materials, and brand heritage can combine to create a sophisticated look that rivals more expensive options. Each featured
video
The video explores frequent errors that collectors make, offering insights to help viewers avoid costly mistakes and refine their collecting strategies. By analyzing common pitfalls, it provides practical advice on how to make more informed decisions and improve overall collection management. Through clear examples and actionable tips, the content aims
editorial
The essay examines the paradox faced by the Swiss luxury watch industry, whose greatest market lies in the United States, yet which simultaneously fears and distrusts American consumers. It argues that Swiss brands impose restrictive, top‑down sales practices that alienate buyers and retailers, forcing customers to endure cumbersome qualification
Feature
The short documentary “La Pilota” chronicles the extraordinary life of Carina Massone Negrone, the Italian aviator who set an unbeaten altitude record of 12,043 metres in 1935 while flying an open‑cockpit biplane. It details her early passion for adventure, her pioneering achievements—such as becoming the first woman
New Watches
The Artya Purity Tourbillon Sport Edition is a limited‑edition watch released in a series of only nine pieces. Housed in a 44 mm wavy case made from absolute sapphire, it features a fully skeletonised caliber PUR‑T1 with an 18 mm flying tourbillon, twin parallel barrels, and a 70‑
review
De Rijke & Co. introduces the Capri collection, a ultra‑thin dress watch that combines a compact 28.5 mm × 38 mm case with a 6.5 mm thickness, offering exceptional proportions and comfort across a wide range of wrist sizes. The line features two variants: an Aventurine model with
review
The new Doxa SUB 200 T‑Graph II revives the iconic orange‑faced dive chronograph with a modern, stainless‑steel case measuring 42 mm by 14.6 mm. It retains the classic cushion silhouette, bold Super‑LumiNova indices, and a clear layout featuring a 30‑minute chronograph counter, a 60‑
comparisons
The piece evaluates a wide range of watches based on how easily their time can be read in various conditions, helping readers choose timepieces that are practical and legible. It begins by explaining why legibility matters, then reviews digital, field, pilot, and rugged models, highlighting each watch’s strengths and
comparisons
Omega’s Speedmaster line centers on a hand‑wound chronograph experience, offering a distinct ritual through manual winding, pushers and a classic black‑and‑white dial. The collection ranges from the iconic Moonwatch with its METAS‑certified 3861 movement, to the First Omega in Space and the Reduced, each varying
deals
The Phillips New York Watch Auction XIV on June 14, 2026 delivered a record‑breaking performance for F.P. Journe, whose pieces amassed nearly USD 29.2 million, highlighted by a Chronomètre à Résonance that sold for USD 13.9 million, a new U.S. auction record for a wristwatch.
New Watches
Monovant’s new Rheon Bronze watch builds on the success of the Rheon Royal Lapis by offering a refined bronze case and two textured fumé dial options in brown or blue. The 40 mm tonneau‑shaped case is crafted from marine‑grade bronze, giving it strength, corrosion resistance, and a
video
The video explores the courageous actions of Marchesa Carina Negrone, highlighting her daring decisions that not only showcased personal bravery but also preserved valuable cultural heritage. Through vivid storytelling, it illustrates how her bold moves resonated far beyond their historical moment, offering a compelling example of resilience and influence. By
News
Philippe Stern, who led Patek Philippe through pivotal moments such as the quartz crisis and the creation of the Caliber 89, passed away at 88 on June 14, 2026. His tenure as President from 1993 to 2009 secured the brand’s independence, expanded its manufacturing capabilities in Geneva, and introduced
News
The F.P. Journe Souscription Chronomètre à Résonance no. 007 sold at Phillips New York on June 13, 2026 for $13.922 million, becoming the fifth‑most expensive wristwatch ever sold and the third‑most expensive non‑charity piece. The record‑breaking price reflects growing demand for high‑end independent
video
The video showcases five remarkable Vacheron Constantin timepieces, each illustrating the brand’s exceptional craftsmanship and historical significance. Viewers are taken through detailed examinations of the watches, highlighting unique design elements, technical innovations, and the stories behind their creation, offering valuable insights for both enthusiasts and collectors. Through vivid storytelling
video
Buying Time Analysis explores the key factors that drive success for watch microbrands, emphasizing the importance of distinctive design, limited production runs, and targeted marketing to niche audiences. It highlights how leveraging social media, building a strong community, and maintaining high-quality craftsmanship can differentiate a brand in a crowded
video
The video showcases a curated selection of luxury watches that appeal to men between 18 and 35, emphasizing pieces that blend contemporary style with timeless elegance. It highlights how these timepieces serve not only as fashion statements but also as potential investments, offering insights into brand reputation, craftsmanship, and market
Feature
TAG Heuer’s Monaco Speed 12, launched alongside the Monaco Grand Prix, reimagines the iconic square‑case Monaco with a bold, titanium‑cased design that draws directly from motorsport aesthetics. The watch houses a unique Spin Time‑based TH84‑00 movement inspired by a 12‑cylinder rotary engine, a collaboration
Feature
The FIFA World Cup 2026 saw top footballers arrive across North America showcasing a remarkable collection of luxury watches, blending personal style with high‑end horology. From Richard Mille’s sleek RM 72‑01 on Ousmane Dembélé to Hublot’s King Gold Big Bang on Kylian Mbappé, each piece highlighted